Senior Manager/Associate Director, Marketing Operations

Cogent Biosciences•Waltham, MA

5h•Onsite

About The Position

This critical role will manage the tactical execution of marketing operations supporting the launch of bezuclastinib, Cogent Biosciences’ key pipeline asset. This role ensures compliant, efficient, and impactful delivery of promotional content, omnichannel campaigns, key marketing KPI’s. This role is critical to implementing. evolving and advancing our organization’s omnichannel capabilities. The Senior Manager partners closely with brand leads to unify personal and non-personal promotional activities into a seamless customer experience that drives brand performance goals and commercial growth.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, or related field; advanced degree preferred.
4-5+ years of experience in pharmaceutical or biotech industry, with significant experience in oncology and/or rare diseases preferred.
3+ years of developing, accelerating and standardizing omnichannel operations processes aligned with the wider omnichannel vision
Proven leadership in promotional review, omnichannel execution, and vendor management.
Deep understanding of regulatory requirements, including FDA, PAAB, and global compliance standards.
Strong business acumen with experience translating strategic priorities into operational execution.
Experience with key systems and platforms such as Veeva Vault PromoMats and Events highly preferred.
Strong analytical, communication, and cross-functional collaboration skills.
Ability to thrive in a fast-paced, high-stakes environment with multiple priorities.

Responsibilities

Work with marketing to ensure the execution of complex customer engagement plans into high-performing omnichannel campaigns across HCP, patient, and caregiver audiences.
Collaborate with analytics teams to integrate insights into campaign design and optimization.
Ensure systems and platforms readiness to track key data and metrics for campaign effectiveness and measurement.
Ensure personalization and precision in outreach, leveraging data and segmentation strategies.
Manage the Cogent internal promotional review process (MLR) and understand the end-to-end content approval process for key commercial materials.
Ensure timely and compliant review of promotional materials, including HCP and patient-facing assets.
Understand the critical systems supporting these processes such as Veeva Vault PromoMats and ensure system optimization for content approval workflows.
Assist in agency selection, onboarding, performance tracking, and contract alignment.
Establish KPIs and ensure high-quality deliverables that support brand objectives and scientific integrity.
Maintain SOPs and process documentation tailored to the key indications for bezuclastinib marketing operations