Senior Manager, Amazon Media & Growth

WPP Media•New York, NY

1d•$75,000 - $180,000•Hybrid

About The Position

We are seeking a hands-on Amazon media expert who can both manage performance marketing execution and shape category-level growth strategy. This role will serve as the internal Amazon media authority — auditing performance, optimizing investments, and connecting retail media to broader brand and commercial plans. This individual must be equally comfortable: Being hands-on in Amazon Ads platforms Holding agencies accountable to performance targets Translating retail media insights into category and brand strategy Overview WPP Unite is the bespoke agency partnership powering Unilever’s marketing transformation across creative, media, data, and commerce. Embedded within Unilever’s Hoboken hub, this role will sit at the intersection of brand and retail, working shoulder to shoulder with cross-functional Unilever teams and WPP partners to bring digital commerce content to life with precision, speed, and scale. The Senior Manager, Amazon Media & Growth will serve Unilever’s personal care division as an embedded resource to be the connective tissue across content strategy, creative, and delivery. This role ensures that the right assets are created, optimized, and deployed across key retailers and platforms, driving conversion, visibility, and brand consistency across the digital ecosystem. An ideal candidate is equal parts strategist and operator: deeply familiar with digital shelf best practices, fluent in creative production processes, and relentless about delivering excellence on time and in full.

Requirements

5–8+ years in Amazon performance marketing or retail media
Direct hands-on experience in Amazon Ads Console and/or DSP
Experience managing external agencies
Strong understanding of: Keyword strategy and search term mining, Full-funnel retail media architecture, Budget allocation frameworks, New-to-brand metrics
Experience working cross-functionally with brand, sales, and finance
Strong commercial acumen — understands P&L impact of media decisions

Nice To Haves

Experience in CPG or consumer goods
Vendor Central experience
Familiarity with Pacvue, Skai, or similar bid management tools
Familiarity with Amz performance management tools (Stackline, Circana etc)
Experience building retail media strategy decks for senior leadership

Responsibilities

Direct Amazon Sponsored Ads (SP, SB, SD) and DSP strategy with agency input
Conduct hands-on audits of campaign structure, keyword strategy, bidding logic, budget allocation, and search term harvesting
Identify gaps in impression share, coverage, and defensive/offensive keyword strategy
Ensure full-funnel architecture (search, competitor conquesting, retargeting, prospecting)
Guide agency on: Budget flighting, Efficiency vs growth tradeoffs, TACoS / blended ROAS, New-to-brand acquisition
Diagnose sudden performance changes (impression drops, CVR shifts, buy box issues, etc.)
Partner with the sales team and finance to analyze weekly performance drivers and forecast media attributed sales
Build Amazon category growth strategies (assortment, hero SKUs, price-pack architecture)
Identify whitespace opportunities and competitive gaps
Translate search behavior into category insights
Inform innovation pipeline with brand teams based on demand signals
Build annual and quarterly media investment frameworks aligned to category priorities
Develop performance dashboards for leadership and lead monthly brand E2E performance review meetings for Amazon.
Ensure retail media aligns with broader brand marketing campaigns
Partner with Brand Demand Generation Leads and National Media team to identify opportunities/risks for amplification on Amazon
Provide input into: Creative strategy for PDPs and A+ content, Launch plans, Promotional strategy
Connect Amazon performance data with broader marketing learning agenda