Senior Manager Affiliate Marketing

GEICO•New York City, NY

4d•Hybrid

About The Position

GEICO is seeking a Senior Manager of Affiliates focused on GEICO’s Commercial Line of Business. This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search & affiliates team that develop and execute paid campaigns but also oversee a paid media agency for the other paid media channels (eg programmatic display and social media). This individual will develop, execute, optimize and report paid affiliate (or aggregator) campaigns for GEICO’s Commercial Line of Business while simultaneously coordinating with the rest of the paid media team to drive profitable business growth. This role requires the agility to go hands on keyboard and manage complex campaign execution. Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. This role reports into the Director of Affiliates, Performance Marketing. Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD; Manhattan, NY;

Requirements

Bachelor’s Degree.
10+ years of experience in affiliate marketing
Experience managing enterprise-level budgets with affiliate networks such as MediaAlpha and QuinnStreet, ideally within the Commercial or small business insurance space
Proficiency in Google Analytics
Performance marketing mindset to work toward goals and targets
Exceptional leadership and management capabilities to oversee team members and agencies
Excellent communication skills, both written and verbal, for collaboration and reporting

Nice To Haves

Experience with large enterprise budgets
Insurance experience
Incrementality measurement experience
Previous experience in broader performance marketing roles or traffic acquisition
Experience managing direct relationships with publishers focused on commercial or small business insurance (e.g. Insurify, NerdWallet, etc)

Responsibilities

Lead GEICO’s Commercial Line of Business affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and business growth
Develop, execute, and optimize affiliate campaigns, partner economics, and commercial frameworks for the Commercial Line of Business to improve conversion efficiency and cost per new business
Own day-to-day performance management of Commercial Line of Business affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management
Identify, evaluate, and onboard new affiliate, aggregator, and strategic partner opportunities that can scale Commercial Line of Business volume while maintaining quality standards
Establish a rigorous testing and measurement agenda to assess incrementality, partner quality, traffic performance, and long-term value
Perform weekly, monthly, quarterly, and annual analyses of affiliate channel performance, historical trends, partner contribution, and competitive benchmarks
Partner closely with Analytics, Finance, Product, Creative, and broader Performance Marketing teams to align affiliate strategy with company growth objectives
Drive continuous improvement in partner performance through optimization of placements, offers, landing experiences, and conversion pathways
Ensure strong governance across affiliate marketing activities, including compliance, brand standards, tracking accuracy, and contractual accountability
Stay current on affiliate marketing trends, platform changes, and industry best practices to inform strategy and unlock new growth opportunities
Report into the Director of Affiliates, Performance Marketing