Affiliate Marketing Manager

Vida Shoes International•New York, NY

3d•Onsite

About The Position

Vida Group is looking for an Affiliate Marketing Manager to join our growing portfolio of footwear brands. We are looking for a proactive, detail-oriented candidate to help scale our affiliate program. This role owns the full lifecycle of our affiliate program and strategy — from partner recruitment and content collaboration to performance tracking and program optimization. We're looking for a true self-starter who thrives in a fast-moving, multi-brand environment and can juggle competing priorities without losing sight of the details.

Requirements

3–5+ years of affiliate marketing experience, with prior experience at a marketing or advertising agency preferred
Proven ability to manage multiple brands, clients, or accounts concurrently without losing attention to detail
Experience working across different price tiers, target audiences, or brand positioning (bonus if you've worked on both premium and mass-market/value brands)
Hands-on experience with an affiliate platform such as Impact, ShareASale, Commission Junction, or equivalent affiliate networks
Strong analytical skills — comfortable in spreadsheets and platform dashboards, able to translate data into action
Excellent relationship-management and negotiation skills with external partners
Highly organized, with the ability to context-switch between brands and priorities throughout the day
Comfortable working independently; this role does not manage a team

Nice To Haves

Retail, footwear, or e-commerce experience is a plus but not required

Responsibilities

Manage day-to-day affiliate operations across multiple brands, including partner recruitment, onboarding, and ongoing relationship management
Develop brand-specific affiliate strategies that are unique to each brand's positioning and consumer audience
Set and monitor commission structures, ensuring profitability across vastly different price points and margin profiles
Own our affiliate network platform (Impact)— including tracking setup, link management, partner payouts, and troubleshooting
Analyze performance data across all brands to identify top-performing partners, content types, and channels; reallocate budget and attention accordingly
Recruit and negotiate with new affiliates, influencers, content creators, and coupon/loyalty sites appropriate to each brand's audience
Ensure brand compliance and messaging consistency across all affiliate content and partner channels
Monitor for fraud, policy violations, and coupon/code misuse across the affiliate network
Prepare regular performance reporting and forecasts for leadership, broken out by brand
Stay current on affiliate industry trends, tools, and best practices