Senior Manager, Account Strategy
About The Position
Walmart Connect seeks an experienced Senior Manager, Account Strategy to build, plan, and execute strategic advertising solutions, leveraging our proven conversion-driven and brand-building offerings. Reporting to an Account Strategy Lead, you will utilize your expertise in digital advertising, media planning, and account management to drive the success and growth of omnichannel ad campaigns. This role is both strategic and tactical, requiring an ability to understand brand marketing objectives at a high level, translate them into actionable tactics, and deliver measurable results. The Senior Manager, Account Strategy serves as the key expert in media, audience strategy, and account project management, responsible for strategic planning and client relationship stewardship.
Requirements
- Bachelor’s Degree in Business, Advertising, Marketing, Communication, or related field.
- 5+ years of experience managing digital media campaigns, client relationships, and account strategies.
- Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR) and media math for optimization.
- Proven client-facing experience with proactive identification of risks and effective communication of solutions.
- Strong project management, organizational skills, and attention to detail.
- Comfort navigating rapidly evolving environments and ambiguous situations.
- Excellent verbal and written communication, presentation skills, and ability to lead client meetings confidently.
- Tactical and strategic thinking capabilities to influence clients' investments in Walmart media and advertising.
- Option 1: Bachelor’s degree in business, marketing, communication, digital media/advertising, or related area and 5 years’ experience in campaign management, account strategy, or digital advertising.
- Option 2: 7 years’ experience in campaign management, account strategy, or digital advertising.
Nice To Haves
- Master’s Degree in Business, Marketing, Communication, or related field.
- Extensive expertise in programmatic advertising, including DSPs, DMPs, ad exchanges.
- Proven track record in developing strategies that influence advertiser investment.
- Experience with Salesforce, JIRA, Tableau, SQL, or Power BI.
- Experience in digital media and CRM platforms, experience leading or influencing cross-functional teams, Experience with programmatic advertising tools (for example, DSPs, DMPs), Master’s degree in marketing, business, or related area., Proficiency in Salesforce, Tableau, SQL, or Power BI.
Responsibilities
- Lead strategic planning and execution for managed-service and self-service campaigns.
- Act as a consultative advisor and subject matter expert on media planning, audience strategies, platform activation, and campaign optimization.
- Collaborate with Sales and Account teams to develop data-driven proposals aligned with client goals.
- Manage day-to-day client relationships, demonstrating trust, credibility, and delivering exceptional service.
- Lead campaign kick-offs, creative processes, measurement workflows, and client performance discussions.
- Identify growth opportunities and optimizations to drive additional revenue.
- Communicate campaign metrics, insights, and optimization recommendations regularly to internal and external stakeholders.
- Partner with Media Insights teams to measure and generate actionable campaign insights.
- Facilitate prompt resolution of internal and external issues, ensuring seamless execution across cross-functional teams.
- Mentor junior team members, setting an example and driving operational excellence.
- Develop best practices and proactively share learnings within the organization.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
