Senior Manager, Account Management

829 Studios•Boston, MA

3d•Remote

About The Position

The Senior Manager, Account Management is responsible for leading, managing, and coaching a team of 3-5 Account Managers, as well as owning a key portfolio of accounts for the agency. This includes ensuring successful delivery of digital marketing services across their team’s book of business - and managing the overall efficiency, revenue growth, strategic direction, and profitability for their portfolio of clients. This position requires a strategic, innovative, and organized leader that can inspire teams and streamline efforts cross-functionally. This individual can identify solutions to complex business needs and manage client escalations to retain accounts and drive growth. The Senior Manager fosters collaboration, builds relationships, and achieves stakeholder buy-in, both internally and externally, to deliver satisfaction and value to 829’s clients.

Requirements

Bachelor's degree in business administration, marketing, or a related field
6+ years of experience in account management, preferably in a digital marketing agency
A minimum of 2 years managing direct reports
Exceptional leadership and communication skills, with the ability to lead and motivate cross-functional teams
In-depth knowledge of digital marketing principles, including PPC, social media, SEO, email marketing, and content marketing
Proven experience managing key client relationships / key stakeholders and developing account growth strategies
Ability to analyze data and develop insights to optimize campaign performance
Ability to design analyses with extensive record-level datasets, encompassing advertising impressions, site visitation, and online and offline sales data.
Demonstrated expertise in distilling complex insights into clear, logical, and defensible conclusions
Ability to think strategically, execute effectively, and deliver high-quality work against tight deadlines
Strong attention to detail and organizational skills

Nice To Haves

Experience with PR is a plus
Experience with client relationship management tools (such as Salesforce, HubSpot or Marketo) and experience in agile project management methodologies is a plus

Responsibilities

Lead, manage and coach 3-5 account managers of varying seniority, providing guidance, mentorship, and ongoing professional development.
Lead weekly team meetings
Encourage a culture of teamwork, collaboration, and intellectual curiosity
Run SWOT analyses
Oversee team projects that help improve the department’s operational efficiency
Monitor and report on team performance for CS leaders
Support the team with client deliverables (including QBR presentations)
Conduct individual weekly check-ins and reviews
Provide clear feedback, and establish goals and objectives
Directly own a portfolio of ~5-6 accounts.
Serve as a strategic leader within the Account Management department, contributing extensive expertise in digital strategy and omnichannel marketing
Stay up to date with the latest industry trends and best practices in account management and digital marketing
Transform brand strategies into digital experiences that captivate and engage audiences
Develop and manage client relationships, serving as a strategic partner and trusted advisor
Communicate 829’s value proposition, capabilities, and processes to help grow current and prospective accounts
Oversee and manage the strategy and execution of paid and organic campaigns (across search, social, display, email, content, design, and programmatic) to drive client satisfaction, retention, and growth
Direct and manage daily workflow from strategy and development to execution, maintenance, and optimizations
Leverage experience in leading cross-functional teams/projects to ensure client needs are met and projects are delivered on time and within scope
Review client deliverables for quality, ensuring recommendations and work products are sound and viable
Achieve KPIs for clients and demonstrate value externally through ongoing reporting and business reviews, providing data insights, predictive analysis, and strategic planning on a quarterly basis
Assist with generating new revenue from existing clients by upselling and cross-selling
Implement tools and processes for enhanced account management and provide comprehensive training for the team