Senior Living Sales Specialist
About The Position
Grow with Purpose. Build Relationships. Sustain a Thriving Community. At Resort Lifestyle Communities (RLC) – Towne Center Retirement, we are seeking a relationship‑driven, consultative sales professional who is passionate about connecting with people, guiding important life decisions, and helping a community grow and thrive. This role is ideal for someone who can thoughtfully drive occupancy forward while building a strong foundation for long-term success, including maintaining high occupancy and developing a healthy waitlist. Your focus will include: Growing occupancy toward and within the 95–100% range, Creating sustainable demand through a strong prospect pipeline and waitlist, Delivering a personalized, relationship-first sales experience, Building meaningful connections with prospects, families, and local partners.
Requirements
- 2+ years of relationship‑driven, consultative sales experience
- Demonstrated ability to grow or maintain occupancy
- Demonstrated ability to manage a sales pipeline with consistent follow-up
- Demonstrated ability to build trust with clients through longer decision cycles
- Strong relationship builder with a thoughtful, consultative approach
- Ability to balance patience with forward momentum
- High emotional intelligence when working with seniors and families
- Organized and consistent with CRM and follow-up practices
- Comfortable with outreach and engagement, with a focus on quality over volume
- Reliable transportation for outreach and community engagement
- Ability to stay active while conducting tours and interacting throughout the day
Responsibilities
- Execute a strategic sales and marketing plan to increase and stabilize occupancy
- Balance near-term move-ins with long-term pipeline and waitlist development
- Maintain consistent, thoughtful follow-up with prospects based on readiness and timing
- Keep CRM accurate and up to date to reflect relationship progress and next steps
- Conduct welcoming, personalized tours that focus on lifestyle fit and individual needs
- Build trust with seniors and their families through empathy, patience, and understanding
- Guide prospects through decision-making at a pace that feels comfortable and informed
- Develop lasting relationships with referral partners, including: Senior living professionals, Community organizations, Local influencers and service providers
- Participate in outreach, events, and networking to create consistent, high-quality interest
- Cultivate future residents early to develop a strong waitlist
- Monitor key metrics such as occupancy trends, pipeline health, and conversion timelines
- Partner with leadership to adjust strategies based on community needs
- Provide consistent updates on prospect engagement, outreach efforts, and opportunities
Benefits
- Competitive compensation and benefits
- Access your pay anytime
- $341 benefit stipend per pay period to apply toward: Health, Dental, Vision, Life Insurance, Short- & Long-Term Disability, HSA, FSA, LSA, Accident & Hospital Indemnity, Legal & Identity Theft Protection
- Paid Time Off
- 401(k) with employer match
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
