Senior Living Sales Director

Maplewood Senior Living•Plainsboro Township, NJ

1d•$60,000 - $80,000•Onsite

About The Position

As our Community Relations Director, you will take ownership of the full sales journey—from the first inquiry to move-in and beyond. You will drive occupancy and revenue by attracting qualified prospects and converting leads into new residents. This role involves responding to inquiries, scheduling appointments, conducting exceptional tours, and confidently closing sales. You will also build and cultivate a strong pipeline of prospects and referral sources, developing meaningful relationships with healthcare professionals, local businesses, and other professional referral partners. Managing leads and sales activity through YARDI or another CRM platform is key, as is developing and executing creative sales and marketing strategies to outperform the competition. The role includes planning and coordinating two lead-generating events each month, analyzing market trends, competitors, pricing, and opportunities to strengthen the community's competitive position. You will partner closely with the Executive Director and department leaders to ensure the entire community is focused on the resident and prospect experience, coordinate a seamless and welcoming move-in experience for new residents and their families, and help train and engage community team members in delivering outstanding customer service and supporting sales goals.

Requirements

Five or more years of successful sales and/or marketing experience with a proven track record of meeting or exceeding goals.
Strong experience in relationship-based or consultative sales.
A demonstrated ability to identify, develop, and maintain professional referral sources.
Exceptional communication, customer service, and presentation skills.
Confidence in conducting tours, overcoming objections, and closing sales.
Strong organizational skills with the ability to manage multiple priorities.
Experience using a CRM system; YARDI experience is a plus.
A creative and strategic approach to solving problems and achieving goals.
Experience working with seniors or a genuine passion for serving the senior population.
Proficiency with Microsoft Office.

Nice To Haves

YARDI experience is a plus.

Responsibilities

Drive occupancy and revenue by attracting qualified prospects and converting leads into new residents.
Respond to inquiries, schedule appointments, conduct exceptional tours, and confidently close sales.
Build and cultivate a strong pipeline of prospects and referral sources.
Develop meaningful relationships with healthcare professionals, local businesses, and other professional referral partners.
Manage leads and sales activity through YARDI or another CRM platform.
Develop and execute creative sales and marketing strategies to outperform the competition.
Plan and coordinate two lead-generating events each month.
Analyze market trends, competitors, pricing, and opportunities to strengthen the community's competitive position.
Partner closely with the Executive Director and department leaders to ensure the entire community is focused on the resident and prospect experience.
Coordinate a seamless and welcoming move-in experience for new residents and their families.
Help train and engage community team members in delivering outstanding customer service and supporting sales goals.