Senior Lifecycle Marketing Specialist
About The Position
It's fun to work in a company where people truly believe in what they're doing! At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications. Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance. Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers. Work, Play and Grow at BlackLine!
Requirements
- Bachelor's Degree or 3-5 years in a business communications-related field
- Excellent writing skills “ please be able to supply a portfolio on request
- Strong analytical and communication skills
- High attention to detail
- Ability to work cross-functionally in a fast-paced environment
- Strong project management and organizational skills
- Experience creating communications in a corporate marketing environment
Responsibilities
- Own, develop, and execute marketing and communications plans across various email channels including newsletters, email, nurture campaigns, and other areas targeted to a global audience.
- Understand and implement BlackLine’s Marketing strategy as it relates to our targets, regions, and industries.
- Own relationships with internal business partners and cross-functional teams to understand their programs and needs to communicate them to future customers and customers.
- Develop email performance reports that identify areas for improvement based on analytics, data, and A/B testing.
- Create, research, and deliver a monthly newsletter for our customers based on current goals.
- Collaborate with the stakeholders to create communications template for Sales, Customer Success, and others teams.
- Own and define a format for an internal newsletter to communicate North America marketing information to internal Sales, Account Management, and other teams.
- Collaborate with other BlackLine teams on cross-functional initiatives to continually improve the BlackLine experience for customers and future customers.
- Manage Lifecycle-related projects in our project management tool to provide information, copy, and assets to involved teams in a timely manner.
- Manage additional marketing campaigns on an as-needed basis.
- Manage aspects of the global marketing campaign calendar as it relates to the Lifecycle Marketing team’s strategy.
- Write and edit content promoting BlackLine’s user conferences and other events to future customers.
- Understand and enforce writing standards and quality controls measures to ensure consistent messaging, tone, and brand identity.
Benefits
- short-term and long-term incentive programs
- robust offering of benefit and wellness plans
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Senior
