Senior Manager of Lifecycle Marketing

Teachstone

1d•$87,500 - $109,000

About The Position

Teachstone is seeking a Senior Manager of Lifecycle Marketing to join their marketing team. This role is responsible for developing and executing a comprehensive lifecycle marketing strategy aimed at engaging, retaining, and growing the customer base. The position will lead the strategy for all customer-facing communications across email, SMS, and in-app messaging, ensuring a seamless and personalized experience throughout the customer journey. Teachstone's mission is to improve the ways teachers interact with their students, thereby transforming education and impacting children's lives.

Requirements

6+ years of experience in lifecycle marketing, CRM, or email marketing.
Proven track record of driving customer engagement and retention through data-driven marketing strategies.
Experience with marketing automation platforms (e.g., Braze, HubSpot, or Salesforce Marketing Cloud).
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication and project management skills.

Responsibilities

Develop and execute the end-to-end lifecycle marketing strategy, including onboarding, engagement, retention, and win-back programs.
Manage and optimize automated marketing workflows and triggered campaigns across multiple channels.
Partner with the data and analytics team to segment the customer database and deliver highly personalized content.
Lead A/B testing and optimization efforts to improve key metrics such as open rates, click-through rates, and conversion rates.
Collaborate with creative and content teams to develop compelling copy and visuals for all lifecycle campaigns.