Senior Lifecycle Marketing Operations Manager
About The Position
Glean is seeking a strategic and process-oriented Sr. Lifecycle Marketing Operations Manager to own end-to-end campaign execution, measurement, and quality for our highest‑impact go‑to‑market programs. You’ll sit at the intersection of demand generation, SDRs, and marketing operations, ensuring our most strategic campaigns are built correctly, launched on time, and instrumented for clear, trusted reporting. You will be the primary operations partner for Tier 0 campaigns: architecting Marketo and Salesforce program structures, maintaining campaign and channel taxonomies, embedding AI- and automation-led workflows, and driving continuous improvements in funnel performance and data hygiene. This role is ideal for a senior Marketo expert who loves both hands-on building and collaborating with program owners to turn big campaign ideas into scalable, measurable systems. This is a high-visibility, senior individual contributor role with meaningful ownership over how Glean runs campaigns today and in the future.
Requirements
- 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
- Proven track record owning complex, multi-channel campaign builds and being the go‑to Marketo/SFDC/Hubspot expert for demand teams.
- Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
- Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners.
- Comfortable operating in a fast‑moving environment with evolving priorities, and proactively surfacing risks and tradeoffs.
Responsibilities
- Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
- Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks).
- Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
- Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow-up.
- Own the MarTech stack that supports lead generation and follow-up (e.g., Marketo, Goldcast, LeanData etc).
- Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates).
Benefits
- We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals.
- When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing.
- We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
