Senior Lifecycle Marketing Manager - Hunt

onX • Austin, TX

3d • Remote

About The Position

onX is seeking a Senior Lifecycle Marketing Manager to join the Growth & Lifecycle Marketing team. This role will focus on driving subscription growth for onX Hunt, specifically targeting Day 7 (D7) and Day 30 (D30) conversion, free-to-paid upgrades, and reactivation of lapsed users. The ideal candidate is data-driven, skilled in experimentation, and motivated by turning user behavior into revenue. This position reports to the Manager of Growth and Lifecycle Marketing.

Requirements

• Eight (8) years of lifecycle, CRM, retention, or growth marketing experience, with a background in consumer subscription or mobile app businesses.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• A strong experimentation track record, including designing, running, analyzing, and documenting A/B tests that produced measurable conversion or retention gains.
• A strong understanding of user behavior, with a demonstrated ability to generate insights in Amplitude (or similar product analytics tools) and synthesize them into hypotheses.
• Working knowledge of propensity models and predictive targeting.
• Proficiency with Braze (or a comparable CRM platform), Amplitude, Figma, and Claude or similar AI tools.
• Demonstrated proficiency using AI to develop new skills and workflows that scale impact.
• Ability to self-serve in analytics and experimentation results.
• A strong curiosity for exploring new technologies, including AI.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location.

Nice To Haves

• Genuine familiarity with hunting culture, or a personal passion for hunting and the outdoors.
• Experience with Liquid templating (or similar) for dynamic personalization in Braze.
• Experience partnering with data science teams to deploy propensity or churn models in production campaigns.
• Experience optimizing trial-based subscription funnels and paywalls.

Responsibilities

• Own the lifecycle conversion funnel for onX Hunt, including D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation, and be accountable for improving these metrics.
• Utilize Amplitude (or similar product analytics tools) to self-serve insights, synthesize learnings into testable hypotheses, and apply propensity models and behavioral segmentation for targeted messaging.
• Manage lifecycle marketing as a compounding experimentation program, ensuring every test has a clear hypothesis, a robust measurement design (A/B, holdout, or validation test), and documented outcomes that inform future iterations.
• Execute high-velocity testing across email, push, and in-app messaging using Braze.
• Scale personalized messaging to help users reach their 'aha' moment faster, leading to confident conversion.
• Collaborate with product, engineering, and BI teams to define events and attributes that enable personalization within Braze.
• Self-serve experiment analysis and results readouts, communicating outcomes, including null results and caveats, to stakeholders and leadership.
• Work cross-functionally with finance, brand and growth marketing, and the Hunt vertical creative team to align lifecycle programs with revenue goals, campaign windows, and creative standards.
• Build creative briefs and lightweight assets in Figma.
• Leverage AI tools (e.g., Claude) to build repeatable skills, agents, and workflows for automating campaign production and analysis.
• Identify opportunities to embed AI as a co-pilot in daily workflows, integrating experimentation and refining AI use with judgment and validation.
• Mentor junior lifecycle marketers on experimentation rigor and AI-enabled workflows.
• Champion shared standards for test execution and documentation within the team.

Benefits

• Competitive salaries
• Annual bonuses
• Equity
• Opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures
• Amazing outdoor industry perks
• Annual “Get Out, Get Active” funds
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior