Senior Lifecycle Marketing Manager, Retention & LTV

Dutch•California, CA

10d•$110,000 - $140,000•Remote

About The Position

Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We're the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families. Dutch is backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, and our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care. We're looking for a Senior Lifecycle Marketing Manager focused on retention and LTV, responsible for keeping members engaged, driving repeat visits and refills, and maximizing the value of every membership. This role is ideal for someone with 5+ years of lifecycle experience, including 3+ years hands-on in Iterable, who thinks in cohorts and retention curves and can own strategy and execution end to end. ITERABLE experience is a must-have requirement for this role. You'll work closely with the LCM Director to build and optimize the member journey from first visit through renewal, with clear ownership of churn reduction, engagement, and expansion revenue. This is a fully remote role, but you must be located in the US to be considered.

Requirements

5+ years of lifecycle or CRM marketing experience with a focus on retention, engagement, or LTV
3+ years of hands-on Iterable (Klaviyo, Braze, or similar) experience required (journeys, triggers, segmentation, A/B testing)
Strong command of retention analytics: cohort analysis, churn modeling, LTV measurement
Experience owning renewal or subscription retention metrics with direct accountability for results
Comfort partnering with data teams on segmentation, event tracking, and reporting
Extremely detail-oriented with strong QA instincts
Clear, persuasive writing style that balances helpfulness with Dutch's warm, trustworthy voice
Ability to manage multiple programs simultaneously in a fast-moving environment
A bias toward action: ship, learn, iterate

Nice To Haves

Experience in subscription, DTC, or consumer health/wellness
Familiarity with predictive churn models or propensity scoring
HTML knowledge for email troubleshooting
Experience with medication adherence, healthcare, or compliance-sensitive messaging

Responsibilities

Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable
Build and manage key member moments including: Onboarding and first-visit activation sequences, Prescription refill and medication adherence reminders, Renewal and pre-renewal engagement programs, Win-back and churn-prevention flows, Cross-sell and expansion campaigns (additional pets, supplements, program upgrades)
Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV
Partner with data and engineering to build the segmentation and triggers needed for behavior-based messaging
Develop a testing roadmap for offers, timing, cadence, and content that measurably improves retention
Partner with CX and clinical teams to ensure member messaging reinforces the vet relationship and drives real health outcomes
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Mentor and set best practices as the lifecycle team scales