Lifecycle Marketing Manager – Retention

Lumimeds

1d•Remote

About The Position

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. We're looking for a Lifecycle Marketing Manager focused on Retention to own the customer journey after acquisition. This person will build and optimize automated lifecycle campaigns across email, SMS, and other owned channels to increase engagement, retention, subscription renewals, and lifetime value. You'll work closely with Growth, Product, Creative, Data, and Clinical Operations to ensure patients receive timely, personalized, and high-converting communications throughout every stage of their journey. This is a highly analytical and hands-on role where experimentation, segmentation, automation, and continuous optimization are expected.

Requirements

5+ years of experience in Lifecycle Marketing, CRM Marketing, Retention Marketing, or Email Marketing.
Proven experience managing customer lifecycle programs for DTC, eCommerce, subscription, SaaS, telehealth, or consumer technology companies.
Strong expertise in customer retention, reactivation, and subscription marketing.
Hands-on experience building automated lifecycle journeys from scratch.
Deep understanding of customer segmentation and personalization strategies.
Strong analytical skills with experience interpreting lifecycle performance metrics.
Experience designing and executing A/B testing programs.
Comfortable working cross-functionally with Product, Engineering, Data, and Creative teams.
Excellent written communication skills with strong attention to customer messaging.
Highly organized and able to manage multiple campaigns simultaneously.
Comfortable working in a fast-paced startup environment.
Experience with several of the following: Klaviyo, Braze, Iterable, Salesforce Marketing Cloud, Oracle Responsys, Mailchimp, Customer.io, HubSpot, Google Analytics (GA4), Amplitude, Tableau, Looker.
SQL (preferred)
Shopify (preferred)
Professional-level English communication and availability to work U.S. business hours.

Nice To Haves

Experience in telehealth or healthcare.
Experience with subscription-based businesses.
Experience marketing regulated products.
Familiarity with HIPAA-compliant customer communications.
Experience with loyalty or referral programs.
Basic SQL knowledge.
Experience partnering closely with Product teams on lifecycle optimization.

Responsibilities

Own the end-to-end lifecycle marketing strategy across email, SMS, and CRM channels.
Build, launch, and optimize automated customer journeys including: Welcome, Onboarding, Activation, Post-purchase, Subscription renewal, Replenishment, Win-back, Reactivation, Referral, Loyalty.
Develop sophisticated audience segmentation using behavioral, transactional, and demographic data.
Design personalized lifecycle campaigns that improve retention and customer lifetime value.
Execute A/B and multivariate testing across messaging, creative, timing, offers, and customer journeys.
Analyze campaign performance and provide actionable recommendations to improve KPIs.
Partner with Product and Engineering to implement lifecycle triggers and customer events.
Collaborate with Creative and Copy teams to develop high-converting messaging.
Monitor customer health metrics and identify opportunities to reduce churn.
Build dashboards and regularly communicate lifecycle performance to leadership.
Continuously improve marketing automation workflows and operational efficiency.
Ensure all communications remain compliant with healthcare marketing regulations and brand guidelines.