Senior Lifecycle Marketing Manager, Activation

Upstart

1d•$138,000 - $220,000•Remote

About The Position

Upstart is a leading AI lending marketplace that partners with banks and credit unions to expand access to affordable credit. They use advanced AI and a data-driven approach to reshape credit access, helping millions of people move forward financially. Upstart is a digital-first company, offering flexibility for employees to work remotely while fostering connection through team onsites and planning sessions. The Growth Marketing team focuses on scalable, data-driven customer acquisition, designing and optimizing media strategies. This role specifically focuses on the Activation program for Personal Loans and Small Dollar Loans, aiming to drive applicants to complete their application and fund their loan through various communication channels.

Requirements

4+ years experience in lifecycle marketing
A proven track record at driving measurable results toward KPIs
Ability to pull and translate complex data results into actionable, revenue-driving insights with minimal assistance
Advanced skill in spreadsheet tools and familiarity with BI tools such as Looker or Mode
A strong understanding of statistical testing principles within CRM
Demonstrated success in managing complex cross-functional projects with business, technical, and creative stakeholders
A self-starter who sees challenges as opportunities and is a creative problem-solver
Hands-on experience in Iterable is a must
Excellent written and verbal communication skills
Highly driven and results-oriented work ethic
Experience with SMS and/or mobile push strongly preferred

Nice To Haves

Experience with a CDP (Upstart uses HighTouch)

Responsibilities

Drive growth from new and existing customers via the ideation, launch, and optimization of omni-channel journeys.
Responsibility for E2E execution of said journeys, including business strategy definition, creative strategy, success metrics, and read-out of results.
Bridge the gap between technical development teams, product, and a strategic marketing team by creating detailed requirements for projects, like audience criteria and if/then logic.
Size and estimate potential project impact on CAC, revenue, and other KPIs.
Help build and execute against a hypothesis-driven testing roadmap for owned journeys.
Identify cross-functional opportunities to improve the customer lifecycle, and provide strategic and operational leadership to those projects.
Uplevel the team’s processes and documentation of journeys.
Maintain and improve reporting dashboards, in partnership with Analytics.
Partner with Creative team to build visually seamless, highly engaging touchpoints.
With the wider business, share plans, results, learnings, and best practices.
Serve as a CRM and lifecycle marketing subject matter expert on the Growth team.

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)