Senior Lead Digital Product Manager

Wells Fargo & Company•Concord, CA

1d•$159,000 - $305,000•Hybrid

About The Position

Wells Fargo is seeking a Senior Lead Digital Product Manager to join our Customer Engagement Engine (CEE) within Consumer Lending. In this role, you will support and enhance Pega 1:1 Operations Manager, a business-driven workflow and change management application within the Pega Customer Decision Hub ecosystem. This platform empowers non-technical teams to create, manage, and deploy customer engagement strategies—including offers, treatments, and policies—through structured change requests. Pega Ops Manager serves as the operational control layer between business intent and decisioning execution. It provides a governed framework to plan, build, review, and release Next Best Action (NBA) strategies into production, ensuring safe, efficient, and high-quality delivery of personalized customer experiences. This role plays a critical part in bridging business needs with technical execution, enabling scalable, controlled, and compliant customer engagement strategies. As a key member of the team, you will: Partner closely with the Product Owner to support strategic initiatives and special projects Capture and document business requirements, timelines, and expected outcomes for key initiatives Ensure the product backlog is well-defined, prioritized, and ready for agile delivery Collaborate across cross-functional teams including business, strategy, QA, and technology partners Validate that completed work meets acceptance criteria, quality standards, and control requirements Help drive operational efficiency and agility in delivering customer engagement capabilities Support production publishing activities/reporting JIRA Dashboarding/Reporting activities In this role, you will: Represent Operations Manager on special projects, capturing notes, facilitating decisions, tracking timelines, and understanding possible impacts/integrations with the current system. Lead the development and execution of complex digital business plans, programs, and initiatives with enterprise‑wide impact, incorporating Agile delivery practices such as backlog readiness, stakeholder alignment, and measurable delivery outcomes. Act as a key participant in large‑scale planning efforts, partnering across product, technology, UX, and operations to support integrated delivery, dependency management, and aligned sequencing of work. Review and analyze complex digital strategies related to product, functionality, and experience areas, translating strategic intent into clear priorities, delivery plans, and actionable backlog items. Influence digital strategy for the business line through in‑depth evaluation of multiple factors, including emerging technologies, user feedback, delivery insights, and unprecedented or intangible considerations. Make informed decisions impacting digital strategy for product, functionality, and experience areas, applying strong understanding of business objectives, policies, procedures, compliance requirements, and risk considerations throughout execution. Lead and guide a broad team of digital professionals to meet deliverables and drive new initiatives, serving as a key decision maker during Agile execution, supporting delivery ceremonies, leveraging approved GenAI tools, and collaborating with peers and senior leaders to achieve shared goals.

Requirements

7+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Digital Channel banking experience
Agentic software solutioning
PEGA Platform Experience
Leveraging modern, AI‑enabled Agile ways of working, using approved tools to improve backlog quality, story definition, and delivery efficiency while communicating clearly with business and technology partners.
Strong capability in writing and refining user stories and acceptance criteria, partnering closely with analysts and delivery teams to ensure clarity, testability, and alignment with business outcomes.
Hands‑on delivery leadership within Scrum or Agile teams, acting as the primary business decision maker during sprint planning, execution, reviews, and retrospectives.
Proven experience coordinating across Agile teams and stakeholders, actively managing dependencies, sequencing, and cross‑team alignment to support integrated delivery.
Experience leading digital products built on middleware, APIs, and microservice‑based architectures.
Strong understanding of data management practices, including data quality standards, data movement, and enterprise data integrations.
Experience partnering with or operating in risk‑managed, regulated environments, including audit, business controls, or compliance.
Familiarity with digital marketing and offer management platforms, such as Adobe (AEM, Target, Audience) or comparable enterprise solutions.
Demonstrated ability to collaborate effectively with product technology, engineering, and architecture partners to deliver scalable solutions.
Experience defining and managing product roadmaps, epics, and backlogs using agile or hybrid delivery methodologies (e.g., Scrum).
Experience with product and delivery management tools such as Jira and Confluence.
Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus.
Experience working across authenticated digital channels (web and mobile), supporting personalization, experimentation, or optimization efforts.
Strong analytical, communication, and stakeholder‑management skills, with the ability to influence without authority.
Consumer Lending experience

Responsibilities

Partner closely with the Product Owner to support strategic initiatives and special projects
Capture and document business requirements, timelines, and expected outcomes for key initiatives
Ensure the product backlog is well-defined, prioritized, and ready for agile delivery
Collaborate across cross-functional teams including business, strategy, QA, and technology partners
Validate that completed work meets acceptance criteria, quality standards, and control requirements
Help drive operational efficiency and agility in delivering customer engagement capabilities
Support production publishing activities/reporting
JIRA Dashboarding/Reporting activities
Represent Operations Manager on special projects, capturing notes, facilitating decisions, tracking timelines, and understanding possible impacts/integrations with the current system.
Lead the development and execution of complex digital business plans, programs, and initiatives with enterprise‑wide impact, incorporating Agile delivery practices such as backlog readiness, stakeholder alignment, and measurable delivery outcomes.
Act as a key participant in large‑scale planning efforts, partnering across product, technology, UX, and operations to support integrated delivery, dependency management, and aligned sequencing of work.
Review and analyze complex digital strategies related to product, functionality, and experience areas, translating strategic intent into clear priorities, delivery plans, and actionable backlog items.
Influence digital strategy for the business line through in‑depth evaluation of multiple factors, including emerging technologies, user feedback, delivery insights, and unprecedented or intangible considerations.
Make informed decisions impacting digital strategy for product, functionality, and experience areas, applying strong understanding of business objectives, policies, procedures, compliance requirements, and risk considerations throughout execution.
Lead and guide a broad team of digital professionals to meet deliverables and drive new initiatives, serving as a key decision maker during Agile execution, supporting delivery ceremonies, leveraging approved GenAI tools, and collaborating with peers and senior leaders to achieve shared goals.