Senior KOL Strategy and Engagement Manager

PROCEPT BioRobotics • Headquarters, KY

28d

About The Position

The Senior KOL Strategy & Engagement Manager is responsible for building and evolving the commercial operating model that supports PROCEPT's peer-to-peer ecosystem. This role works across Field Marketing, Sales, Clinical, Commercial Marketing, and physician faculty to ensure we have the right KOLs, engagement models, capabilities, and infrastructure in place to drive adoption, utilization, and long-term customer success. As Aquablation adoption matures, this role will help expand peer-to-peer education beyond procedural training to include real-world evidence, practice optimization, patient pathway management, and operational best practices that help customers successfully integrate and scale Aquablation within their practices. The Sr. KOL Strategy & Engagement Manager is responsible for the ecosystem, tools, workflows, and data that sit behind and beneath those programs, including KOL segmentation and tiering, activation playbooks, intake and routing systems, engagement tracking, and ROI visibility. If you are energized by building scalable systems, bringing structure to complex ecosystems, and translating field needs into operational infrastructure that drives commercial impact, you will thrive in this role.

Requirements

• Bachelor’s degree in business, life sciences, marketing, or a related field.
• 8-10+ years of experience in medical device, pharmaceutical, or life sciences commercial operations, marketing, or KOL/HCP engagement.
• Demonstrated experience building or managing KOL programs, peer-to-peer education infrastructure, or commercial education operations.
• Strong operational orientation with experience designing intake workflows, prioritization frameworks, and cross-functional coordination processes.
• Proven ability to work with CRM systems, KOL management tools, or commercial operations platforms (e.g., Salesforce, Veeva, or equivalent).
• Excellent project management and organizational skills with the ability to manage multiple workstreams simultaneously.
• Strong interpersonal and communication skills; ability to work credibly with field teams, senior commercial leaders, and physician faculty.

Nice To Haves

• Experience in surgical or capital equipment commercial environments.
• Familiarity with FMV compliance processes and HCP contracting workflows.
• Experience supporting real-world evidence collection or clinical data dissemination initiatives.
• Exposure to ROI attribution modeling or commercial analytics for educational or marketing programs.
• MBA or advanced degree.

Responsibilities

• KOL Segmentation & Ecosystem Development: Lead the ongoing evolution of PROCEPT's KOL ecosystem, including segmentation, tiering, capability mapping, and engagement planning across surgeon educators, presenters, influencers, publishers, APP advocates, executive/IDN champions, and other strategic stakeholders.
• Conduct ongoing gap analysis across geography, account maturity, customer type, and strategic growth priorities to guide KOL development investment and identify where new faculty are needed.
• Build repeatable processes for keeping segmentation current and commercially actionable — including criteria for when KOLs are ready for activation, and when they should be transitioned or exited.
• Partner with Field Marketing and commercial teams to ensure the KOL ecosystem reflects real-world field needs and evolving customer dynamics.
• KOL Onboarding, Readiness & Activation Infrastructure: Design and operationalize structured workflows for KOL onboarding, readiness assessment, and activation — defining clear criteria and processes for transitioning KOLs from development into active deployment.
• Build and maintain activation playbooks that enable consistent, high-quality KOL deployment across program types, geographies, and account segments.
• Develop scalable mechanisms to ensure faculty remain current on messaging, competitive positioning, and evolving commercial priorities including training touchpoints, content updates, and readiness checkpoints.
• Maintain a structured view of overall faculty capacity and availability to inform field planning and program scheduling.
• Expand activation models beyond procedural education to include practice optimization, patient pathway management, real-world evidence dissemination, and operational best practice sharing where appropriate.
• P2P Program Infrastructure & Request Operations: Build and manage the intake, prioritization, and routing processes for peer-to-peer engagement requests across the field organization — ensuring the right KOL is matched to the right program at the right time.
• Develop consistent operational frameworks for educational roundtables, peer-to-peer engagements, co-marketing opportunities, and virtual education pathways — which the Programs Manager then executes against.
• Own or co-own the systems and tools that support KOL management, engagement tracking, request workflows, and program utilization visibility across the commercial organization.
• Evaluate and make recommendations on longer-term platform and system needs — including Salesforce configuration, the Hub, and third-party KOL management solutions — in partnership with commercial operations.
• Real-World Evidence, Messaging & Best Practice Infrastructure: Partner cross-functionally to organize, activate, and scale real-world clinical, operational, and economic insights that support physician education, practice optimization, and utilization growth.
• Work with downstream marketing and the Programs Manager to ensure best practice content is current, field-ready, and consistently applied across peer-to-peer programs — without owning content production for individual programs.
• Develop distribution mechanisms for best practices that extend beyond traditional sales channels to support broader adoption across the customer base.
• Identify opportunities to systematize field learnings from program execution — working with the Programs Manager to capture and operationalize what is working.
• Engagement Tracking, Compliance Coordination & ROI Visibility: Build and evolve a scalable operating model for peer-to-peer engagement that ensures KOL resources are deployed effectively across educational, commercial, and strategic business priorities.
• Define data standards and CRM/system requirements for KOL engagement tracking — ensuring that program-level participation data captured by the Programs Manager flows into a consistent, reportable ecosystem view.
• Partner with analytics and commercial operations to develop attribution models and ROI tracking for peer-to-peer investments.
• Coordinate with internal operations on KOL onboarding workflows and contracting infrastructure; support FMV process design and compliance standards in partnership with legal and the Programs Manager.
• Identify trends and insights that can optimize educational investment decisions and scale what is working across the business.

Benefits

• Commitment to People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
• Live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do.
• One-of-a-kind management program designed to build the best managers in the industry, where people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.
• Strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.
• Opportunity to join a community devoted to making a difference in this world!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior