Senior Key Account Manager

Sunrise FarmsSurrey, BC
CA$120,000 - CA$150,000

About The Position

Sunrise Farms is seeking a results-driven Senior Key Account Manager to lead and grow the retail business, with a focus on national and large-format retailers. This role is responsible for delivering revenue, distribution, and growth targets through strategic account management, demand planning, promotional execution, and business development. The ideal candidate brings 5+ years of account management experience in grocery, ideally with a strong background in fresh food with a track record of success with major retail accounts.

Requirements

  • 5+ years of account management experience in grocery, ideally with a strong background in fresh food categories
  • Experience managing large retail accounts across grocery channels, with a focus on national retailers
  • Strong strategic thinking, business acumen, and problem-solving skills
  • Excellent planning, organization, and attention to detail; ability to operate well within a dynamic, fast-paced environment
  • Self-motivated with the ability to prioritize, set objectives, and deliver results in a fast-paced environment
  • Strong collaboration skills with customers, suppliers, brokers, and cross-functional internal teams
  • Strong communication, relationship-building, and influencing skills
  • Ability to prepare and deliver business reviews, category presentations, and strategic recommendations
  • Post-secondary education in Business, Sales, Commerce, or a related field
  • Intermediate to advanced proficiency in Outlook, Excel, and AI-enabled productivity tools
  • Experience with ERP and CRM systems for customer management, forecasting, and reporting
  • Valid driver’s license and access to a personal vehicle

Responsibilities

  • Lead and grow key retail accounts, building strong customer relationships and delivering profitable sales growth
  • Develop and execute joint business plans, pricing strategies, promotional calendars, and sales initiatives aligned with retailer objectives and company priorities
  • Identify new opportunities, secure new listings, and expand distribution within national and large-format retail banners
  • Support and participate in quarterly business reviews, assortment presentations, category review discussions, and new product opportunities with retail partners
  • Analyze sales performance, market trends, and retailer insights to identify growth opportunities and improve account results
  • Manage forecasting, trade spend, credits, deductions, understanding of supply and inventory planning
  • Act as the primary day-to-day contact for retail customers, ensuring strong service, issue resolution, and cross-functional alignment
  • Represent Sunrise Farms at retailer meetings, tradeshows, conventions, and industry events, as required
  • Various projects, as required
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