Senior Key Account Manager (Large Format) - Gorilla Mind

Animal Farm Family LLC• US,

2d•Hybrid

About The Position

Gorilla Mind, a leading performance supplements and energy drinks brand, is searching for an experienced Senior Key Account Manager (Large Format) to help drive national growth and execution across Gorilla Mind’s Large Format channel, including grocery, mass, club, and big box retailers. This role will lead strategic account management, retailer expansion, promotional planning, and distributor collaboration to maximize distribution, velocity, and brand visibility. This position will own key retailer relationships, ensure flawless execution of chain initiatives, secure new business opportunities, and work cross-functionally with Distribution, Marketing, Finance, and Operations to accelerate Gorilla Mind’s energy drink portfolio performance.

Requirements

5+ years of CPG/beverage sales experience, preferably in Large Format, grocery, mass, club, or retail channels
Proven success managing key accounts and driving revenue growth
Strong understanding of grocery, mass, club, and large retail environments
Experience working with distributors, wholesalers, or DSD systems
Excellent negotiation, analytical, and presentation skills
Proficiency in retailer data platforms (SPINS, Circana, Nielsen, or equivalent)
Ability to travel regularly for customer meetings, distributor visits, and market execution

Nice To Haves

Strategic account management
Retailer relationship building
Distributor collaboration
Promotional planning
Financial acumen
Data-driven decision making
Execution excellence
Cross-functional leadership

Responsibilities

Manage and grow relationships with national and regional Large Format retailers, including grocery, mass, club, and big box channels
Develop and execute annual business plans for assigned accounts
Secure new retail authorizations, SKU expansions, and incremental placements
Lead retailer line reviews, promotional planning, and category selling initiatives
Identify whitespace opportunities to expand Gorilla Mind’s footprint within existing and new accounts
Negotiate pricing, promotions, displays, and retailer programs that drive profitable growth
Partner closely with Gorilla Mind’s Distribution team and distributor partners to ensure chain mandates are executed at store level
Support distributor sales teams with retailer priorities, programming, and sell-in tools
Monitor distributor performance and retailer compliance to maximize execution
Assist in developing customer-specific incentives, quantity discounts, and promotional programs
Work with distributor partners to improve fill rates, speed to shelf, and in-market visibility
Ensure strong in-store execution, including shelf placement, secondary displays, endcaps, and promotional compliance
Monitor sales performance, depletion trends, and retailer-specific KPIs
Analyze SPINS, Circana, and internal sales data to identify growth opportunities and performance gaps
Build action plans to improve underperforming markets or accounts
Manage customer budgets, trade spend, and promotional ROI
Collaborate with Marketing to execute promotions, product launches, and retailer programs
Partner with Supply Chain and Operations to ensure inventory readiness and service levels
Work with Finance and Commercial Planning on customer profitability and long-term strategic planning
Provide market intelligence, competitive insights, and retailer feedback to leadership