Manager, Large Format Planning

The Hershey Company • Lower Swatara Township, PA

1d • Remote

About The Position

This role is responsible for leading customer-level sales and trade planning activities in support of CMG/Salty/Protein business. This role owns the end-to-end forecasting process within PlanEx, including monthly snapshot leadership, risks & opportunities (R&O) management, eBUF coordination, promotional planning accuracy, and cross-functional alignment with Sales, Finance, Demand Planning, and other partners. The role serves as a key player in delivering Annual Plan. As a manager, this will lead a team of analysts.

Requirements

• Bachelor’s degree required
• At least 5 years of experience understanding customer strategy and internal vision.
• Business Acumen/Analytical Skills
• Understanding of Sales/Trade forecasting and P&L
• Coaching & Communication
• Develop Strategic Relationships
• Clear communication of insights to senior leadership
• Analyze large data sets to drive planning decisions

Nice To Haves

• MBA or equivalent marketplace experience preferred.

Responsibilities

• Own end-to-end customer forecasting within PlanEx, including full-year outlook, monthly gaiting, and item-level forecasts across baseline, promotion, seasonal, innovation, and merchandising volume for CMG/Salty/Protein.
• Lead monthly snapshot execution, ensuring timely pre-snapshot alignment, accurate inputs, and post-snapshot reconciliation and communication.
• Ensure forecasts reflect the most current latest estimate by incorporating retail trends, order history, customer commitments, and late-breaking changes.
• Translate customer strategies and sales inputs into accurate, actionable forecasts that support enterprise targets and financial commitments.
• Coordinate with Sales to maintain customer Risks & Opportunities (R&O), including identification, quantification, probability weighting, and ongoing validation.
• Lead eBUF planning and execution across seasonal, innovation, merchandising, and everyday programs, ensuring PlanEx accuracy and alignment to EBUF deadlines.
• Serve as a planning partner to Sales, Finance, Demand Planning, and other cross functional partners to ensure forecasts are supportable, aligned, and clearly communicated.
• Translate detailed forecast data into clear, executive-ready insights to support decision-making during AOP, Monthly Customer Reviews, and other leadership reviews as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager