Senior Integrated Marketing Strategist
About The Position
The Senior Integrated Marketing / Creative Strategist role sits within the Marketing and Guardian Labs team and drives The Guardian’s relevance and commercial growth in the marketplace. This role leads presale strategy and RFP responses across categories including technology, B2B, sport, lifestyle, sustainability/environment, and culture, translating partner objectives into differentiated, multi-platform ideas rooted in The Guardian’s editorial authority and IP. The role owns end-to-end strategic engagement from presale through post-sale execution, helping ensure successful campaign delivery while identifying opportunities for optimization, renewal, and upsell. In addition, this role helps lead execution of The Guardian US’s external marketing presence across LinkedIn, client newsletters, and events, building brand visibility, audience engagement, and revenue pipeline.
Requirements
- 7+ years of experience in integrated marketing, creative strategy, branded content, or presale/post-sale roles at a media company, agency, publisher, or related organization.
- Proven success developing RFP responses and integrated sponsorship proposals that drive revenue growth.
- Exceptional storytelling and presentation skills across written, verbal, and visual formats.
- Strong cross-functional collaboration skills with the ability to influence across sales, creative, editorial, and product teams.
- A proactive, curious, entrepreneurial mindset with a willingness to wear multiple hats, solve problems creatively, and contribute beyond defined responsibilities.
- Excitement for working with the agility and innovation of a startup while helping evolve a 200-year-old global media brand.
Nice To Haves
- Experience with social strategy and marketing automation tools (e.g., Salesforce, Pardot) is a plus.
- Hands-on experience with event execution and experiential marketing is a plus.
Responsibilities
- Lead end-to-end development of integrated marketing proposals in response to RFPs and proactive commercial opportunities.
- Own strategic positioning, creative storytelling, and proposal development in partnership with sales, creative, and editorial teams, acting as a key cross-functional connector to move work from ideation through completion.
- Translate partner KPIs and brand objectives into customized B2B and B2C marketing solutions.
- Present ideas internally and externally, serving as a strategic client-facing lead throughout the pitch and execution process.
- Facilitate internal brainstorms, contributing creative thought starters, cultural insights, and category trend analysis.
- Develop compelling, insight-driven concepts rooted in The Guardian’s values, editorial authority, and voice.
- Create innovative brand integrations across Technology, B2B, Lifestyle, Sustainability/Environment, and Sports, leveraging the full Guardian ecosystem across custom content, editorial sponsorships, podcasts, newsletters, events, and emerging products.
- Partner with account management to support campaign execution from kickoff through completion.
- Serve as lead project manager for select activations and event-based executions.
- Identify upsell and optimization opportunities throughout the campaign lifecycle to drive incremental revenue.
- Contribute to wrap-up materials and post-campaign storytelling that strengthen renewal and upsell conversations.
- Develop and maintain sales collateral including one-sheets, case studies, category decks, sponsorship packages, and presentation materials.
- Ensure all materials remain visually strong, editorially sharp, and aligned with current product offerings and market positioning.
- Oversee The Guardian US LinkedIn strategy, driving audience growth through paid and organic content.
- Develop client-facing newsletters and marketing communications that deepen engagement and create meaningful commercial touchpoints.
- Support end-to-end execution of experiential activations and owned events, from concept development and logistics through onsite delivery and pre/post-event communications.
Benefits
- 20 days of vacation leave in addition to 12 company holidays and 2 personal days
- Unlimited sick time
- Employee Assistance Programs
- 401(k) Match
- Subsidized healthcare coverage including medical, vision, and dental
- Medical and Dependent Flexible Spending Accounts
- Generous parental leave with 100% pay
- Long Term and Short Term Disability insurance
- Life insurance
- Commuter benefits
- Flexible hybrid schedule
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
