Senior Integrated Marketing Specialist

Medtronic•Mounds View, MN

2d•$94,400 - $141,600•Hybrid

About The Position

The Acute Care and Monitoring business unit strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through Monitoring the respiratory status and Depth of Sedation of patients. Backed by years of exceptional clinical performance and more than 4,500 clinical references, our technologies are trusted worldwide. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. The Sr. Integrated Marketing Specialist leads brand building and the adoption of technologies through integrated campaigns across the Acute Care & Monitoring operating unit. This role develops personas, understands media consumption habits, and outlines the customer journey. Working with agencies and internal creative & digital teams, the role guides the creation of tailored, meaningful content, campaigns, and media plans to bring brand strategies to life across touchpoints and audiences. Partnering with regional marketing leaders, the Sr. Integrated Marketing Specialist ensures consistent adoption of campaigns and materials globally. With an exceptional ability to navigate the matrix, this role collaborates broadly on new product launches and strategic initiatives. Having a downstream marketing mindset, strong digital marketing acumen, and a track record of innovative thinking, this role develops, implements, and measures marketing plans to achieve business goals. Reporting to the Sr. Director, Global Integrated Marketing, this role works across the Acute Care & Monitoring Operating Unit from strategy creation to flawless execution with an emphasis on building brands and developing integrated marketing programs to drive growth.

Requirements

Bachelor's degree and at least 4 years or advanced degree and at least 2 years of integrated marketing, marketing communications or agency experience
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.

Nice To Haves

Experience marketing to healthcare providers
Knowledge of WorkFront or similar creative project management system
Knowledge of Veeva or similar regulated approval system
Experience planning omni-channel content
Experience developing customer journey maps
Ability to rapidly adapt to changes in priorities and persevere through ambiguity
Ability to partner with and influence stakeholders across the matrix
Strong communication, project management, and attention to detail
Proactive with a bias for action
Solid listening skills

Responsibilities

Develops and implements enterprise-wide, integrated marketing programs.
Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims.
Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
Leverages insights to strengthen programs and build new strategies.