Senior Integrated Marketing Manager, B2B Technology

Blend360•San Francisco, CA

8d•Remote

About The Position

Blend is seeking a Senior Integrated Marketing Manager, B2B Technology, to contribute to its growth and expansion. This role operates alongside a talented product marketing team to lead the execution of always-on thought leadership and awareness campaigns for early-stage technology solutions. The manager will bring vision, operational excellence, and a strong bias for action to increase industry awareness and category leadership. As the owner of campaign delivery, they will translate approved narratives into high-impact campaigns across owned and adjacent channels. The ideal candidate is comfortable experimenting with AI tools to accelerate workflows, scale content personalization, and improve campaign efficiency. They will partner with product marketers and subject-matter experts to ensure campaigns launch on time, reach the right audiences, and deliver measurable engagement.

Requirements

8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field.
Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels.
Strong background in marketing to enterprise-level audiences.
Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once.
Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email.
Experience in B2B technology categories where market education and awareness are more important than immediate demand capture.

Nice To Haves

Background in financial services, payments, fintech, or another regulated industry.
Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products.
Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions.
Experience supporting global or regional campaign execution in a large organization.
Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation.

Responsibilities

Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas.
Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification.
Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches.
Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities.
Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch.
Repurpose existing content into channel-ready assets such as web modules, webinar programs, social series, email promotions, executive talking points, and podcast support materials.
Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization.
Manage campaign operations with consistency across channels, regions, and stakeholder groups.
Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency.