Senior Integrated Marketing and Operations Manager

Cyberhaven

About The Position

Cyberhaven is seeking a Senior Manager, Integrated Campaigns & Programs to lead the planning, orchestration, execution, and optimization of integrated marketing campaigns and programs that drive engagement, pipeline, and revenue growth. This role serves as the operational hub of the growth organization, transforming strategic priorities into coordinated marketing programs across digital, SDRs, content, product marketing, customer advocacy, and cross-functional teams. The ideal candidate is highly organized, execution-oriented, and data-driven, with the ability to manage complex initiatives while continuously improving performance, scalability, and efficiency through AI-enabled workflows and automation. Reporting to the VP of Growth, this role partners closely with Demand Generation, Product Marketing, Content, Marketing Operations, Sales, SDRs, and Corporate Events to bring integrated campaigns and programs to life.

Requirements

6+ years of experience in integrated campaigns, demand generation, program management, or marketing operations
Experience executing multi-channel B2B marketing campaigns
Strong project management and cross-functional leadership skills
Ability to manage multiple priorities in a fast-paced environment
Strong communication and organizational capabilities
Experience working with Marketing Operations, SDRs, Product Marketing, and Sales teams
Analytical mindset with experience measuring campaign and program performance

Responsibilities

Own the execution and optimization of marketing programs including webinars, nurture programs, email campaigns, content syndication, customer advocacy initiatives, and other demand generation programs
Establish program goals, KPIs, and measurement frameworks in partnership with Demand Generation and Marketing Operations
Monitor program performance and identify opportunities to improve engagement, conversion, and pipeline contribution
Scale high-performing programs across segments, industries, and target audiences
Document learnings and establish best practices to improve repeatability and efficiency across the growth organization
Partner with Product Marketing to support product launches and strategic marketing initiatives
Develop launch plans and activation programs across marketing and SDR teams
Coordinate execution across channels and functional teams
Ensure launch objectives and milestones are achieved
Serve as the central orchestrator across Marketing, SDRs, Sales, Product Marketing, and other stakeholders
Drive campaign planning processes, dependencies, and execution alignment
Establish campaign briefs, success metrics, and post-campaign review processes
Ensure teams are aligned on goals, KPIs, audience targeting, and expected outcomes
Monitor campaign and program performance across channels and funnel stages
Conduct post-campaign analyses and recommend optimization strategies
Partner with Marketing Operations to improve reporting, attribution, and campaign measurement
Translate performance insights into actionable recommendations that improve business outcomes
Leverage AI tools to accelerate campaign planning, content development, reporting, project management, and execution workflows
Improve team productivity and campaign effectiveness through AI-powered processes
Identify opportunities to streamline operations and scale program execution