Senior Integrated Campaigns Manager

Forma.ai•Toronto, ON

6d•CA$120,000 - CA$140,000

About The Position

Forma.ai is a Series B startup revolutionizing sales compensation. The marketing team is central to Forma.ai’s growth, impacting pipeline, revenue, and brand perception. This is a high-ownership role for someone who can bring structure, momentum, and executional excellence to campaigns and programs. The Senior Integrated Campaigns Manager will own the planning, execution, and optimization of high-impact marketing campaigns across community, events, and content, turning Forma.ai’s marketing investments into repeatable, measurable growth engines. This role requires bridging strategy and execution, ensuring campaigns are well-planned, promoted, run, and connected to business outcomes. Success means campaigns are consistently repurposed and clearly linked to pipeline, community growth, relationship-building, and brand authority.

Requirements

4-7+ years of experience in B2B SaaS marketing, ideally in integrated campaigns, demand generation, community, field marketing, event marketing, or marketing programs.
Experience owning multi-channel campaigns from strategy through execution, including planning, promotion, launch, follow-up, and reporting.
Exceptional project management skills, with the ability to manage multiple moving pieces, stakeholders, and deadlines without dropping details.
Experience running virtual and in-person events, community programming, executive roundtables, customer events, or field marketing programs.
Strong understanding of how content, community, events, email, social, and sales follow-up work together in a B2B marketing motion.
Comfort writing and editing campaign copy, including emails, landing page copy, social posts, event descriptions, speaker blurbs, and promotional materials.
Strong B2B judgment. You understand how to market to senior buyers, how to maintain a premium brand experience, and when quality matters.
Experience working with sales teams to support follow-up, account engagement, and pipeline generation from marketing programs.
Ability to operate with autonomy in a lean, fast-moving team where priorities are clear but the path is not always fully built.

Nice To Haves

Marketing to RevOps, sales compensation, finance, sales leadership, HR, or enterprise operations audiences.
Managing or growing a professional community.
Working at a startup or scale-up where marketing has to balance brand-building, demand generation, and sales enablement.
Building campaign systems from scratch, not just operating inside existing processes.

Responsibilities

Own integrated campaigns across Forma.ai’s highest-priority marketing initiatives, including community programs, major virtual events, in-person programs, and seasonal initiatives.
Translate campaign strategy into executable plans across timelines, channels, content, promotion, stakeholder responsibilities, sales follow-up, and reporting.
Ensure every major campaign has a defined ICP, message, offer, distribution plan, sales follow-up motion, and success metrics.
Partner closely with internal teams, external community members, SMEs, partners, and executive leadership to keep campaigns aligned, focused, and moving.
Identify opportunities to make campaigns more efficient, repeatable, and scalable over time.
Build segmented follow-up motions based on audience type, engagement level, and buyer readiness, improving how Forma.ai turns campaign engagement into meaningful next steps.
Partner closely with Sales to align campaign strategy and execution across target accounts, audience segmentation, outreach, follow-up, and pipeline generation, ensuring every campaign drives measurable business outcomes.
Help own the execution and growth of Forma.ai’s Sales Comp Think Tank, our private community for senior sales compensation leaders.
Drive community member acquisition, onboarding, engagement, and retention efforts, ensuring the community continues to grow as a high-value audience and relationship-building engine.
Manage community programming strategy and logistics, including speaker coordination, session planning, run-of-show development, attendee communications, reminders, and post-event engagement.
Lead execution for webinars, virtual summits, private community sessions, executive breakfasts, in-person dinners, and other high-value event programs.
Manage timelines, dependencies, stakeholders, and deliverables across multiple concurrent initiatives.
Coordinate with designers, contractors, agencies, freelancers, sales, customer teams, and executives as needed.
Track campaign performance across key indicators like registrations, attendance, engagement, community growth, etc.
Use data and qualitative feedback to improve future campaigns (plans, promotion, follow-up, and conversion).
Repurpose high-value marketing moments into multi-channel campaign assets.
Transform existing webinars, community sessions, executive conversations, and event insights into social posts, emails, speaker promos, recaps, sales follow-up materials, and nurture content.