Senior Insights Strategy Executive — Product Marketing

Bank of America•Charlotte, NC

13h•Onsite

About The Position

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve. Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description : Leads and communicates complex marketing insights using a range of data, research, modeling, experimentation, AI, and measurement capabilities to improve product marketing decisions and business outcomes. Partners with demand-generation teams, line-of-business marketers, product owners, strategists, and senior executives to frame high-value questions, translate business needs into clear technical requirements, and convert analysis into practical action. Integrates product, audience, channel, campaign, media, and client perspectives while managing competing priorities and making disciplined trade-offs based on financial exposure, customer risk, strategic importance, speed, scalability, and cost. Requires deep marketing and analytics knowledge, executive-level communication, and the ability to advise leaders on the most effective use of centralized capabilities. The Senior Insights Strategy Executive for Product Marketing leads the strategy and optimization of insights delivery, data use, advanced analytics, research, modeling, experimentation, AI, and business intelligence for demand generation and line-of-business product marketing. The role is focused on product marketing and partners closely with brand and media teams without owning those disciplines. The executive must understand how brand, media, channel, audience, offer, and product strategies interact so that product marketing decisions are informed by a complete view of customer exposure, response, and outcomes. The role is accountable for governing a prioritized learning agenda and connecting local marketing needs to enterprise standards, data assets, and centralized technical capabilities. The ideal candidate will be a technically fluent and strategically minded internal consultant who connects product marketing objectives and operational pain points to the data, evidence, and technical solutions required to address them. This leader will help business owners and strategists define the decisions to be made, determine the core knowledge required to manage demand generation effectively, and direct technical delivery teams toward fit-for-purpose solutions. This leader will determine when to use modeling, AI, primary research, experimentation, reporting, or ad hoc analytics; set requirements and decision standards; and ensure executives can access reusable insights through intuitive tools, resources, and recurring performance views. The executive will also identify and prioritize gaps in consent, tagging, identity, exposure, history, collection, verification, attribution, and related data foundations that limit activation or accountability. Key Responsibilities: Advise demand-generation and line-of-business product marketing teams on the use of insights derived from client, prospect, media, channel, research, modeling, and AI capabilities to improve marketing decisions and outcomes. Govern a prioritized learning agenda across competing campaign, product, audience, channel, and line-of-business demands, balancing immediate decisions with reusable enterprise value. Serve as a trusted internal consultant and translator between business owners, strategists, and technical delivery teams; clarify business questions, define requirements, and connect local needs to centralized standards and capabilities. Identify gaps in consent, tagging, identity, exposure, history, collection, verification, and attribution; prioritize data and measurement investments that strengthen activation, monitoring, and accountability. Select among modeling, AI, primary research, experimentation, reporting, and ad hoc analytics based on financial exposure, customer risk, strategic importance, speed, scalability, and cost. Define the core knowledge required to manage demand generation and product marketing effectively, and ensure executives can access it through intuitive tools, resources, recurring performance views, and executive-ready recommendations. Develop measurement, KPI, attribution, and diagnostic guidelines aligned to audience, exposure, channel, campaign, response, and outcome data structures. Direct requirements for audience, unmet need, growth opportunity, funnel, campaign, channel, and media performance work; prioritize requests and oversee delivery by research, modeling, AI, media, data, and analytics specialty teams. Set test-and-control requirements and decision standards while specialist teams design, execute, and analyze experiments. Commission analysis of overlap among triggers, audiences, treatments, and offers, and ensure delivery meets business, risk, and statistical specifications. Skills : Analytical Thinking Business Acumen Innovative Thinking Strategic Thinking Technical Strategy Development Critical Thinking Influence Stakeholder Management Business Analytics Business Intelligence Continuous Improvement Decision Making Executive Presence

Requirements

Bachelor’s degree in marketing, business, analytics, economics, or a related field, or equivalent work experience.
Minimum 10 years of experience in marketing analytics, growth strategy, consumer financial services, product marketing, or consulting.
Command of demand generation, segmentation, experimentation, attribution, AI applications, measurement, and data governance.
Demonstrated ability to convert ambiguous business questions and complex analysis into practical product marketing decisions and clear technical delivery requirements.
Experience influencing senior leaders and coordinating research, modeling, AI, media, data, analytics, and marketing partners without direct ownership of each specialty.
Strong executive communication, prioritization, consulting, and stakeholder-management skills, with a record of balancing speed, rigor, scalability, risk, and cost.

Nice To Haves

Experience in regulated consumer financial services and familiarity with consent, privacy, risk, control, and governance requirements affecting marketing data and activation.
Working knowledge of brand and media strategy and measurement, with the ability to integrate those perspectives into product marketing without serving as the brand or media owner.
Experience developing common funnel, campaign, channel, and media performance definitions, attribution rules, diagnostics, benchmarks, and executive access requirements.
Experience managing complex, cross-functional insight and measurement portfolios in a fast-paced environment.
Master’s degree, preferably an MBA, strongly preferred.
Candidates without an advanced degree should have at least five years of industry strategy or consulting experience within the required 10+ years of professional experience.

Responsibilities

Advise demand-generation and line-of-business product marketing teams on the use of insights derived from client, prospect, media, channel, research, modeling, and AI capabilities to improve marketing decisions and outcomes.
Govern a prioritized learning agenda across competing campaign, product, audience, channel, and line-of-business demands, balancing immediate decisions with reusable enterprise value.
Serve as a trusted internal consultant and translator between business owners, strategists, and technical delivery teams; clarify business questions, define requirements, and connect local needs to centralized standards and capabilities.
Identify gaps in consent, tagging, identity, exposure, history, collection, verification, and attribution; prioritize data and measurement investments that strengthen activation, monitoring, and accountability.
Select among modeling, AI, primary research, experimentation, reporting, and ad hoc analytics based on financial exposure, customer risk, strategic importance, speed, scalability, and cost.
Define the core knowledge required to manage demand generation and product marketing effectively, and ensure executives can access it through intuitive tools, resources, recurring performance views, and executive-ready recommendations.
Develop measurement, KPI, attribution, and diagnostic guidelines aligned to audience, exposure, channel, campaign, response, and outcome data structures.
Direct requirements for audience, unmet need, growth opportunity, funnel, campaign, channel, and media performance work; prioritize requests and oversee delivery by research, modeling, AI, media, data, and analytics specialty teams.
Set test-and-control requirements and decision standards while specialist teams design, execute, and analyze experiments.
Commission analysis of overlap among triggers, audiences, treatments, and offers, and ensure delivery meets business, risk, and statistical specifications.