Senior Consultant, Tracking Strategy & Insights

quantilope

1d•Hybrid

About The Position

As a Senior Consultant on our newly formed Tracking Strategy & Insights (TS&I) team, you will act as the key strategic partner accountable for the successful integration and value realization of our clients’ tracking programs. You will blend deep marketing research expertise (informed by the Ehrenberg-Bass Institute school of thought) with exceptional storytelling skills to convert tracking technology insights into actionable business strategy. quantilope automates consumer research to unlock high quality insights with speed & ease. We're a fast growing organization looking for the right people to join our team.

Requirements

5+ years of Brand Health Tracking experience, either working as a client-side researcher, at a market research agency or technology platform.
Fluent English and German (C1)
Expert understanding of quantitative market research methodologies, particularly continuous brand health and advertising effectiveness measurement.
Demonstrable knowledge of modern marketing science principles (e.g., Ehrenberg-Bass Institute's "How Brands Grow" system) and ability to articulate their commercial value.
Proven ability to build trusted partnerships with senior executive stakeholders, lead workshops, and confidently present and persuade executive-level audiences.
Exceptional analytical capabilities with the ability to synthesize complex, multi-wave data into meaningful, strategic insights and compelling narratives.

Responsibilities

Serve as the trusted advisor and lead partner for complex, multi-category, or multi-country tracking programs, maintaining continuous, high-level engagement with key client stakeholders and executives.
Lead discovery sessions to understand and define program needs, scope, objectives, and hypotheses. Translate core objectives into research inputs aligned with quantilope's methodology, setting customers up for long-term success.
Delight customers through expert-led Inspiration Workshops to refine pre-study inputs (e.g., category entry points) and Premium Activation Workshops to translate research findings directly into actionable strategic outcomes.
Drive client "buy-in" and organizational change, ensuring the adoption of new, market-leading metrics (e.g., EBI principles) and the successful integration of tracking insights into company strategy.
Ensure program deliverables yield excellent, action-generating insights aligned with client business objectives. Provide guidance on activating insights to influence overall brand planning.
Proactively identify upsell opportunities, collaborate early on pre-sales efforts and proofs of concept, and deliver sophisticated, data-driven presentations to executive audiences.
Serve as a beta tester and subject matter expert for the Product team, collaborate to scale the tracking business through product, AI, or partner initiatives, and support Go-To-Market teams.