Senior Influencer Marketing Manager

Hasbro•Renton, WA

13h•$112,200 - $198,800

About The Position

We are seeking a strategic, engagement-centered Senior Influencer Marketing Manager to lead the Dungeons & Dragons creator ecosystem. This role involves developing and leading a coordinated creator strategy that combines organic creator support, sponsored collaborations, and affiliate promotions. The program aims to encourage authentic storytelling, reward engagement, and increase Dungeons & Dragons' global reach. You will build long-term relationships with creators and partners while developing scalable programs to support both evergreen community engagement and major product launches. Reporting to the Director of Community & Influencer for Dungeons & Dragons, you will partner with all marketing cross-functional teams and D&D Developers to ensure creators remain a key channel for reaching players.

Requirements

5+ years proven experience or equivalent leading influencer marketing, creator partnerships, creator relations, or brand advocacy programs for entertainment, gaming, beauty, CPG, consumer, or lifestyle brand.
Demonstrated success building and leading coordinated creator programs spanning earned creator support, paid influencer campaigns, and affiliate marketing.
Outstanding relationship-building skills with a proven ability to earn trust and develop long-term partnerships with creators and agencies.
Experience designing scalable creator ecosystems that balance community engagement with measurable business outcomes.
Strong business insight with experience negotiating creator partnerships, contracts, and usage rights.
Experience developing program frameworks, KPIs, reporting, and executive-level insights that influence strategy.
Hands-on experience with creator marketing and social intelligence platforms including CreatorIQ, Tubular, Sprinklr, or equivalent software.
Strong cross-functional leadership skills with experience partnering across Marketing, Product, Legal, Communications, and Social teams.
Deep understanding of YouTube, Twitch, TikTok, Instagram, Discord, X, Bluesky, and the evolving creator landscape.
A desire to become passionate about D&D (if you aren’t already, that’s ok!), and for building communities through authentic creator relationships.

Responsibilities

Lead the strategy and development of the Dungeons & Dragons content creator community across organic creator advocacy, paid partnerships, and affiliate marketing.
Build scalable creator programs that encourage long-term engagement through tiered relationships, best-in-class opportunities, community recognition, and business incentives.
Develop and cultivate positive relationships among creators alongside strategic partners while serving as an advocate for both creators and players.
Build creator strategies coordinated to support major D&D product launches, evergreen storytelling, community moments, and franchise initiatives.
Build and evolve an affiliate marketing strategy that complements paid and organic creator programs while driving measurable business impact.
Identify emerging creators, evaluate partnership opportunities, and build a healthy pipeline of diverse creator talent.
Lead all influencer partnerships from contracts, usage rights, and campaign results.
Partner cross-functionally to integrate creator content into broader marketing campaigns and business initiatives.
Establish program benchmarks and success metrics across earned, paid, affiliate, and community engagement, using insights to continuously optimize the creator program.
Leverage creator marketing platforms and analytics tools—such as CreatorIQ, Tubular, Sprinklr, or similar solutions—to advise creator discovery, campaign measurement, reporting, and program strategy.
Stay ahead of creator economy trends, platform evolution, and emerging opportunities that assist the Dungeons & Dragons franchise as a leader in creator marketing.
Represent Dungeons & Dragons at creator events, industry conferences, and community activations to continually grow and develop our creator community.