Sr Industry Expert, Sales & Marketing Strategy

Veradigm•Raleigh, NC

About The Position

Veradigm is seeking a commercial expert with deep experience in the payer or life sciences industry to serve as the Revenue Operations team's in-house authority on these markets. The role uses knowledge of customer buying behaviors, pressures, and decision-making to shape marketing, sales enablement and training, and sales operations go-to-market efforts. The Senior Industry Expert sets direction, pressure-tests plans, and ensures campaigns, playbooks, training programs, and territory models reflect customer realities. The role partners with Sales, Product, and other Revenue Operations teams to establish segment strategy. The position also monitors industry trends, regulatory changes, competitive activity, and emerging customer needs, translating them into implications and recommendations for leadership. It joins strategic customer conversations and deal reviews as needed and connects Product, Marketing, Sales, and Customer Success around shared segment opportunities and priorities.

Requirements

At least 6 years of experience in a commercial role such as marketing, sales, or sales enablement within or selling to the payer or life sciences industry.
Deep understanding of industry operations, including organizational structures, key personas, buying processes, economic drivers, and regulatory context.
Ability to think strategically and turn customer insight into sales and marketing strategy.
Working knowledge of the revenue engine, including marketing, enablement, and sales operations, and how these functions connect to drive growth.
Strong executive presence and experience influencing senior stakeholders.
Excellent communication skills and ability to simplify complex industry dynamics for different audiences.
Must be legally authorized to work in the United States or Canada; employment eligibility verification is required as a condition of hire.

Responsibilities

Serve as the go-to expert on payer and/or life sciences customers, including their business models, buying committees, budget cycles, regulatory environment, and priorities.
Translate customer and industry knowledge into guidance for the Revenue Operations team.
Help set multi-year go-to-market strategy for payer and life sciences segments across marketing, sales enablement and training, and sales operations.
Identify segment focus areas, underinvestment, and areas requiring change.
Advise on marketing positioning, messaging, personas, and campaign strategy.
Define industry fluency for sellers and shape enablement curricula, playbooks, discovery frameworks, and value messaging.
Help subject matter experts and trainers deliver sales enablement credibly.
Provide industry input on segmentation, account prioritization, territory design, pipeline expectations, and forecasting assumptions.
Monitor industry trends, regulatory changes, competitive moves, and emerging customer needs, and recommend implications to leadership.
Participate in strategic customer conversations and deal reviews as needed.
Build credibility with sales leaders and account teams as a trusted peer.
Connect Product, Marketing, Sales, and Customer Success around shared segment opportunities and priorities.