Sr Industry Expert, Sales & Marketing Strategy

Veradigm•Raleigh, NC

About The Position

Veradigm is seeking a commercial expert with deep experience in the payer or life sciences industry to serve as the Revenue Operations team's in-house authority on these markets. The role uses expertise in customer buying behavior, industry pressures, and decision-making to shape go-to-market approaches across marketing, sales enablement and training, and sales operations. The Senior Industry Expert sets direction, pressure-tests plans, and ensures campaigns, playbooks, training programs, and territory models reflect customers' needs and working practices. The position partners closely with Sales, Product, and other Revenue Operations teams to establish segment strategy. The role also monitors industry trends, regulatory changes, competitive activity, and emerging customer needs, translating them into recommendations for leadership. It builds credibility with field teams by participating in strategic customer conversations and deal reviews when needed, and connects Product, Marketing, Sales, and Customer Success around segment opportunities and priorities.

Requirements

At least 6 years in a commercial role such as marketing, sales, or sales enablement within or selling to the payer or life sciences industry.
Deep understanding of industry operations, including organizational structures, key personas, buying processes, economic drivers, and regulatory context.
Ability to think strategically and turn customer insight into sales and marketing strategy.
Working knowledge of the revenue engine, including marketing, enablement, and sales operations, and how these functions connect to drive growth.
Strong executive presence and experience influencing senior stakeholders.
Excellent communication skills and the ability to simplify complex industry dynamics for different audiences.

Responsibilities

Serve as the subject-matter expert on payer and/or life sciences customers, including their business models, buying committees, budget cycles, regulatory environments, and priorities.
Translate customer and industry knowledge into guidance for the Revenue Operations team.
Help set multi-year go-to-market strategy for payer and life sciences segments across marketing, sales enablement and training, and sales operations.
Identify segment focus areas, underinvestment, and necessary changes.
Advise on marketing positioning, messaging, personas, and campaign strategy.
Define industry fluency for sellers and shape enablement curricula, playbooks, discovery frameworks, and value messaging.
Help subject-matter experts and trainers deliver sales enablement credibly.
Provide industry input on segmentation, account prioritization, territory design, pipeline expectations, and forecasting assumptions.
Monitor industry trends, regulatory changes, competitive moves, and emerging customer needs, and translate them into recommendations for leadership.
Join strategic customer conversations and deal reviews when needed.
Act as a trusted peer to sales leaders and account teams.
Bring Product, Marketing, Sales, and Customer Success together around segment opportunities and priorities.