Senior Hospitality Digital Marketing Manager

Onni Group of Companies • Vancouver, BC

6d • CA$80,000 - CA$95,000

About The Position

Onni Hospitality is seeking an experienced, data-driven Senior Hospitality Digital Marketing Manager to lead the digital marketing strategy for its growing Hospitality portfolio. This role oversees e-commerce and paid media strategy across a collection of distinctive hotels and restaurants in Chicago, Dallas, Long Beach, Los Angeles, Seattle, Vancouver, and Italy. This is an exciting opportunity to join Onni Hospitality during a period of significant expansion. Over the next 6–12 months, the successful candidate will play a key role in expanding the digital marketing function, building an in-house team, and shaping the future of digital marketing across the Hospitality portfolio.

Requirements

• 5+ years of experience in digital marketing, e-commerce, and performance marketing. Hotel and/or restaurant experience is strongly preferred, whether in-house or agency-side.
• A genuine affinity for hospitality — an understanding of what makes a property feel special, and an instinct for how brand, service, and design translate into digital demand.
• Experience marketing luxury, lifestyle, boutique, or independent brands, with the judgment to uphold brand standards while still delivering on performance targets.
• Proven experience managing paid media strategies across Google, Meta, display, and metasearch.
• Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and marketing performance reporting.
• Experience with SEO, website optimization, booking engine optimization, and conversion rate optimization (CRO).
• Familiarity with the commercial rhythms of hospitality — seasonality, need periods, compression, length of stay, and the interplay between direct and third-party channels.
• Comfort working with multiple brands and stakeholders at once, including on-property leadership, and adapting voice and priorities property by property.
• Experience leveraging AI tools (e.g., ChatGPT, Claude, or similar) to improve marketing efficiency and campaign performance.
• Strong analytical, project management, and problem-solving skills, with the ability to translate data into business insights.
• Excellent communication and stakeholder management skills, with the ability to collaborate across cross-functional teams.
• Post-secondary education in Marketing, Digital Marketing, Business, Hospitality, E-Commerce, or a related field.
• Willingness to travel occasionally to properties, and a real interest in spending time on site to understand the product first-hand.

Nice To Haves

• Experience leading or mentoring team members is an asset.

Responsibilities

• Lead digital marketing strategy across Onni Hospitality’s portfolio of hotels and restaurants, with a focus on driving direct bookings, covers, and guest acquisition
• Act as a steward of each property’s brand, ensuring digital creative, messaging, and imagery reflect the design standard, tone, and guest experience of a luxury and lifestyle portfolio.
• Develop, execute, and optimize paid media campaigns across Google, Meta, display, and metasearch, managing media budgets and performance across multiple properties, markets, and demand seasons.
• Translate the on-property experience — rooms, restaurants, bars, spa, events, and neighbourhood — into compelling digital storytelling that converts browsers into guests.
• Partner closely with Revenue Management, Sales, Operations, and on-property General Managers and F&B leaders to develop campaigns, promotions, packages, and openings that support need periods and revenue goals.
• Oversee website performance, booking engine merchandising, SEO, conversion rate optimization (CRO), and user experience, ensuring the digital path to purchase feels as considered as the arrival experience.
• Own the digital storefront for each property, including Google Business Profile, reservation platforms, imagery, menus, and listing accuracy across hotel and restaurant channels.
• Develop and optimize OTA and metasearch strategies that maximize visibility, grow direct booking share, and reduce reliance on third-party channels.
• Support new property and restaurant openings with pre-launch digital strategy, awareness campaigns, and demand generation.
• Monitor and support guest reputation and review presence across digital platforms in partnership with Operations, recognizing its direct impact on conversion.
• Develop executive dashboards and reporting, translating digital and e-commerce performance into actionable insights and recommendations for ownership, executives, and property leadership.
• Ensure accurate analytics, tracking, and attribution across digital platforms, maintaining GA4, GTM, and marketing measurement best practices.
• Build, mentor, and lead a high-performing digital marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Champion the adoption of AI-powered tools and emerging technologies to improve marketing efficiency, reporting, and campaign performance.
• Oversee agency and vendor relationships as needed to support digital marketing initiatives and business objectives.
• Stay current on hospitality and digital marketing trends, and identify new opportunities to drive innovation and business growth.

Benefits

• Competitive pay & a Comprehensive Benefits Package.
• Company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
• Annual Education Allowance
• Generous Referral Program
• Fun & collaborative company culture with lots of team building events
• Local discounts to restaurants, clothing stores, personal training, and more
• Free access to a fully equipped gym
• Friends and Family rates for hospitality brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree