Senior GTM Strategist

Tallwave • Phoenix, AZ

7d • Hybrid

About The Position

Tallwave seeks out individuals who are a cut above. Their exceptional skill, diverse perspectives, obsession for winning together, and relentless pursuit of continuous self-improvement, both professionally and personally, give them an innate ability to lead, innovate, and inspire. They have well-honed philosophies and points of view in their areas of expertise, they think unconventionally, and their endless curiosity pushes them to constantly explore, learn, improve, and try new things. We're looking for a Senior GTM Strategist who enjoys turning ambiguity into growth systems. This role sits at the intersection of strategy, marketing, product experience, customer behavior, and commercial growth. You'll diagnose where a client's go-to-market engine is underperforming, develop the strategy to address it, and guide execution teams toward measurable business outcomes. This is not a channel management role, a campaign management role, or a project management role. This is strategic work. Curiosity, systems thinking, commercial acumen, and the ability to simplify complexity into clear decisions are critical for success in this role.

Requirements

• 5+ years of experience developing and executing go-to-market strategies.
• Experience leading growth initiatives across multiple stages of the customer lifecycle.
• Demonstrated success developing integrated demand generation and conversion strategies.
• Experience defining ICPs, buyer journeys, segmentation models, and positioning frameworks.
• Strong understanding of modern marketing ecosystems including paid media, SEO, lifecycle marketing, conversion optimization, and AI discovery.
• Experience presenting recommendations to executive stakeholders including CMOs, CROs, CEOs, and founders.
• Strong analytical capabilities with the ability to convert complex data into actionable strategic recommendations.
• Agency, consulting, or product-led growth experience preferred.
• Experience working with high-consideration, complex, or trust-based buying journeys preferred.
• Applicants must be legally authorized to work in the United States and currently living in the United States.
• Applicants must not require any kind of visa sponsorship.

Responsibilities

• Diagnose GTM challenges across acquisition, activation, conversion, retention, and expansion.
• Develop ICP frameworks, segmentation strategies, and buyer journey architectures.
• Design integrated growth strategies spanning AI visibility, organic search, paid acquisition, lifecycle marketing, product experience, and customer retention.
• Translate business objectives into measurable growth programs and KPIs.
• Build strategic roadmaps that prioritize investments based on impact, effort, and organizational readiness.
• Develop positioning and messaging strategies for complex and high-consideration purchase journeys.
• Lead executive-level strategy conversations and present recommendations to C-suite stakeholders.
• Direct cross-functional teams across strategy, design, content, analytics, paid media, and development disciplines, while maintaining project margin.
• Use data, research, customer insight, and AI-derived intelligence to continuously refine GTM recommendations.
• Comfort building in AI-native environments, translating outputs into client facing deliverables, and working with the team to consistently achieve delivery excellence.
• Identify opportunities for adjacent growth initiatives across product, customer experience, and commercialization efforts.

Benefits

• Comprehensive Medical, Dental, Vision, Life, and 401(k) plans.
• Employer-paid short-term disability, long-term disability plans and life insurance.
• Remote work and office hours flexibility as needed.
• Generous PTO policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed