Senior GTM Programs Manager, Product Marketing

Intapp•Palo Alto, NV

9d•Hybrid

About The Position

Intapp is looking for a Senior GTM programs manager to own two of the most operationally critical functions in our product marketing org: the sales play portfolio and the PMM content ecosystem. This is a builder and operator role. You will own programs that directly affect how sellers go to market — managing full lifecycles, coordinating cross-functional execution, and measuring what actually matters. The person who thrives here is equally comfortable designing governance infrastructure and getting into field data to understand what's working.

Requirements

A track record of running cross-functional programs with multiple stakeholders and tight deadlines
Strong judgment about what sellers actually need — and the field empathy to back it up
Clear, direct communication: you write well and know how to make a complex update land simply
Demonstrated ability to build scalable, customer-centric processes that improve how cross-functional teams operate
Data-driven mindset with real data analysis skills
5+ years of experience in business operations, sales enablement, product marketing, or GTM strategy in a B2B SaaS environment
Bachelor's degree required

Nice To Haves

MBA optional

Responsibilities

Own Intapp's sales play portfolio as a product, managing the full lifecycle from ideation to content refresh, with real user feedback, outcome measurement, and a continuous improvement engine.
Work cross-functionally with PMMs, sales leadership, and RevOps to identify GTM motions that need plays, define play objectives, and oversee the building of supporting assets (pitch decks, demo scripts, templates).
Own the launch of new plays, coordinating with enablement, field communications, and deployment to ensure adoption.
Measure play utilization, seller engagement, pipeline influence, and win-rate differentials.
Run a structured feedback loop using field input, call intelligence, and deal data to identify what's resonating and what needs to change.
Actively manage portfolio health, retiring plays, prioritizing updates based on product releases and data, and maintaining a clean, current, and credible library.
Serve as the strategic architect of how PMM content is built, governed, and maintained at scale.
Own the bill of materials (authoritative inventory of content) to align content investment with GTM priorities.
Establish and enforce frameworks for asset types (battle cards, sales plays, one-pagers) to ensure consistent, on-message experiences.
Own the strategic refresh cycle for the Field Readiness portal, conducting audits, analyzing data, and driving updates.
Facilitate Intapp's PMM contributions to GTM readiness execution for quarterly releases and major launches.
Serve as the coordinating hub across product, marketing, sales, and enablement to ensure field preparedness.
Own the PMM readiness workstream end-to-end: defining 'ready' for each launch, building and managing timelines for content, messaging, and enablement deliverables, and tracking cross-functional dependencies.
Run readiness checkpoints for leadership visibility, surface risks, and hold workstream owners accountable.
Ensure messaging is locked before assets are built, sellers have necessary resources for day-one conversations, and enablement is sequenced to drive adoption for major launches.