Senior GTM Demand Programs and Analytics Manager

Egnyte•Draper, UT

About The Position

The Senior GTM Demand Programs and Analytics Manager owns sales playbooks and sales incentive programs that help Egnyte sellers build pipeline. This senior individual-contributor role combines Salesforce, SQL, Tableau, and AI skills to turn manual, one-off analysis into automated, repeatable systems. The role works closely with Sales, Business Development, Marketing, Revenue Operations (RevOps), Customer and Field Marketing, and IT, and has program-owner accountability with direct engagement with sales, business development, and RevOps leadership. The position supports direct and indirect sales and business development playbooks from design through measurement, including defining plays, building and refreshing account and contact reports and messaging, and measuring pipeline outcomes. It owns sales incentive programs across their lifecycle, including setting thresholds from historical data, forecasting, aligning leaders, monitoring pacing and adoption, coordinating payouts, and assessing results. The manager serves as a Salesforce Sales Cloud power user and develops datasets, segmentation, reports, and Tableau dashboards for plays, territory planning, and program measurement. They apply AI and automation to reduce manual analysis, data hygiene, list building, and reporting, and help the team and field use these systems. They gather stakeholder feedback, communicate results to executives, collaborate across global GTM functions, and help develop the team’s technical craft. Travel is very limited, typically for an occasional team or company event. Success is expected to include learning the playbooks, data model, and active incentive programs in the first 90 days; taking over at least one playbook refresh and delivering a first dashboard or automation; owning playbooks and incentive programs end to end within six months; and, within 12 months, measurably improving pipeline from plays, incentive-program ROI, and the amount of manual work replaced through automation.

Requirements

At least 6 years of experience in sales operations, revenue operations, GTM analytics, or demand generation in B2B SaaS, with a track record of building programs that created measurable pipeline.
Advanced Salesforce Sales Cloud skills, including reporting, campaigns, data models, and account/contact logic.
Proven SQL skills, including complex joins, window functions, and building views and tables.
Experience developing, publishing, and maintaining Tableau dashboards used by leaders.
Practical experience building with modern AI, such as prompts, skills, agents, or workflow automation, with meaningful outcomes.
Experience designing or analyzing sales incentive programs and measuring their impact on behavior and pipeline.
Strong analytical judgment, including evaluating assumptions and clearly communicating findings to executives and frontline sellers.
Ability to own programs end to end with minimal oversight, manage multiple workstreams, and meet deadlines on a quarterly cadence.
Bachelor’s degree in Business, Marketing, Analytics, Computer Science, or a related field, or equivalent experience.

Nice To Haves

Experience with outbound and sales-technology tools, including sales engagement, conversation intelligence, intent and technographic data, and contact-enrichment platforms, as well as LinkedIn prospecting and champion-tracking tools.
Experience supporting sales and business development organizations, including territory planning, account prioritization, and contact acquisition.
Experience with Apps Script, Python, or APIs for automation and integrations.

Responsibilities

Lead direct and indirect sales and business development playbooks end to end, defining plays, building and refreshing account and contact reports and messaging, and measuring pipeline.
Own sales incentive program lifecycles, including setting thresholds using historical data, forecasting, aligning sales and business development leadership, tracking pacing and adoption, coordinating payouts, and analyzing results.
Use Salesforce Sales Cloud reports, campaigns, list views, and field logic to support territory planning, sales plays, and demand generation programs; partner with RevOps and IT to move proven logic into production.
Build datasets and segmentation using SQL, Salesforce reports, and Tableau for plays, territory planning, and program measurement; communicate clear business insights.
Replace manual analysis, data hygiene, list building, and reporting with AI-driven systems and teach the team and field to use them.
Partner with business development, sales, leadership, RevOps, Customer and Field Marketing, and IT; gather feedback, translate it into improvements, and communicate results to executives.
Collaborate across global GTM functions, set priorities, share context, and help the team develop its technical craft.
Deliver early and ongoing outcomes, including taking over a playbook refresh and shipping a dashboard or automation, owning programs end to end, and improving pipeline, incentive ROI, and automation impact.

Benefits

Competitive salaries and comprehensive benefits
Flexible hours and generous Responsible Time Off (RTO)
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with employer contribution and Flexible Spending Account (FSA) options
Up to 12 weeks of paid parental leave and 10 weeks of adoption leave
Gym, cell phone, and internet reimbursement
Well-being apps such as Spring Health and access to an Employee Assistance Program (EAP)
Discounted pet insurance, electronics, theme park tickets, travel, and other perks
Egnyte account with lifetime access
HealthJoy benefits navigation app and One Medical virtual care