Senior Growth Product Manager

Pocket Prep • Durham, NC

18h • Onsite

About The Position

You'll lead product-led growth across onboarding, activation, retention, and LTV, working closely with our Product and Growth teams to find the seams where better product experience drives better outcomes. That means talking to customers constantly, digging into data obsessively, and running experiments to find what works. You'll work in a product trio with a designer and an engineer, with real autonomy to identify opportunities, form hypotheses, and test and build your best bets.
We're looking for someone who is energized by collaboration and autonomy, and whose confidence and creative problem-solving have led to successful outcomes in consumer products.

Requirements

• At least 4 years in a product management role with a growth, lifecycle, or conversion focus
• Strong experience using data analytics to drive product decisions (Amplitude, Mixpanel, or similar)
• Hands-on experience running A/B experiments
• Strong understanding of user activation, conversion, and retention mechanics
• Located in the Durham, NC area
• Stellar communication, collaboration, and active listening skills
• Utilizes an ethical, data-driven, and humanistic approach to decision making
• Prioritizes product quality over delivery speed
• High emotional intelligence
• Minimizes scope creep and keeps the team focused on the core goal
• Ability to thrive in a small team environment
• Embrace a spirit of improvement and welcome feedback
• Choose curiosity instead of judgment
• Share your opinions and perspectives, and kindly disagree when you see things differently
• Craft is important to you
• Love for continued learning individually and as a team, as well as making education more accessible for others

Nice To Haves

• Familiarity with continuous discovery or empowered product team models
• Experience building consumer subscription products
• Familiarity with the Atlassian suite

Responsibilities

• Own the customer journey outcome. Drive free-to-paid conversion, activation rate, and post-exam re-engagement as your north star metrics.
• Reduce product friction. Analyze user behavior to identify where there is friction and drop off, and run experiments with your product trio to fix it.
• Build and test retention features. Design, ship, and iterate on features that build lasting study habits.
• Run a continuous discovery practice. Conduct ongoing customer interviews and assumption tests to stay close to user needs and validate ideas before building.
• Manage the full product lifecycle. Lead the project team and processes from opportunity identification through shaping, development, release, and post-launch analysis.
• Report on growth KPIs. Track and communicate squad metrics to the team and leadership; identify what's working and what isn't.
• Collaborate cross-functionally. Partner with engineering, design, marketing, and customer support to deliver cohesive experiences.

Benefits

• Stability: We're 10+ years old, 100% profitable without investor backing, and we continue to have year-over-year growth.
• Work/Life Balance: Freedom to live your life while accomplishing something awesome for everyone in education. Flexible PTO and a 3-week company-wide holiday break from mid-December through New Year.
• Competitive Compensation: Generous profit-sharing program and base pay.
• 100% Healthcare: We cover all of our employees' healthcare premiums because we are invested in your well-being. We also cover 80% of dependents.
• Give Back: We are active participants in our communities through volunteer partnerships with local nonprofits. We offer VTO (volunteer time off) for independent engagement with your community.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees