Senior Growth Marketing Operator (Remote, United States, EST/CST)

M-Files

8d•Remote

About The Position

M-Files is redefining how work gets done with its context-first document management system. This system offers purpose-built business use cases for universal and industry-specific workflows, enabling secure collaboration, automating processes, and ensuring governance. Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. Its unique metadata-driven architecture allows organizations to model content in line with their business processes, unify information across silos, and apply AI at scale, resulting in greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. The company's Guiding Principles are: Make It Happen, Help Others, and Love Customers.

Requirements

5–8 years of experience in B2B demand generation, growth marketing, or field marketing.
At least 2 years of experience running ABM programs in a SaaS or technology company.
Proven track record of generating pipeline through targeted marketing programs.
Experience executing field events and account-based campaigns.
Proficiency with Salesforce, marketing automation tools (e.g., HubSpot, Marketo), and ABM platforms (e.g., 6sense, Demandbase).
Strong analytical skills with the ability to interpret performance data and make decisions quickly.
Excellent written and verbal communication skills.
Active, daily use of AI tools (e.g., ChatGPT, Claude, Perplexity) for: Data analysis and research, Content generation and iteration, Campaign personalization, Performance analysis and optimization.

Nice To Haves

Vertical industry experience.
Experience working closely with sales teams in a revenue-driven environment.
Experience in creating sales enablement materials (e.g., sequences, messaging, competitive assets).

Responsibilities

Executing the vertical ABM program across ICP-matched accounts, coordinating targeted campaigns across content, outreach, paid programs, and field events.
Planning and executing small, high-impact field events (e.g., executive dinners, roundtables) with defined pipeline targets and follow-up strategies.
Running targeted webinars and vertical campaigns aligned to specific audience segments and pain points.
Leading coordinated sales blitz initiatives, partnering with SDRs and AEs to drive outreach and engagement.
Developing and maintaining vertical-specific content assets (e.g., briefs, one-pagers, competitive materials).
Tracking and reporting on program performance, including accounts engaged, Hand Raisers generated, pipeline created, and bookings influenced.
Using AI as a primary tool for campaign execution, including data analysis, content generation, targeting, and personalization.
Analyzing account data to identify clusters of high-fit prospects based on firmographic, technographic, and intent signals.
Generating and iterating messaging, sequences, and campaign content using AI tools.
Leveraging AI to analyze campaign performance and continuously optimize outcomes.
Partnering closely with SDRs and Account Executives to execute coordinated account-based motions.
Ensuring strong alignment between marketing programs and sales priorities.
Supporting sales with targeted outreach strategies, messaging, and account insights.
Operating with full accountability for pipeline generation and contribution to bookings.