Initiative - United States

Omnicom Media • Los Angeles, CA

1d

About The Position

The Director, Video Partnerships oversees the Partnerships strategy, go to market approach and team for all National TV linear offerings as well as alternative video including in-cinema. The Director, Video Partnerships is the senior client team specialist role at Initiative, requiring a strong leader with proven experience managing multiple client teams, juggling multiple high-level projects at one time, researching and justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships. Directors must think strategically and work collaboratively with other Partnerships disciplines and with client team leaders in Client Advice, Strategy, Communications Design and Analytics to create Partner recommendations that deliver on client strategic goals and business objectives.

Requirements

• National broadcast media buying experience required with a demonstrated solid technical and negotiating skills
• Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Solid understanding of media data sources in terms of what is measured, the method, and information reported
• Fluent in mathematical concepts with an ability to translate data into well-articulated ideas; superior analytical abilities and quantitative skills
• Solid understanding of research tools
• Knowledge of buying, planning, client presentation and reporting
• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint

Nice To Haves

• 8+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry - 4+ years successful management of staff
• Demonstrated critical thinking and problem-solving abilities
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

Responsibilities

• Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities
• Maintain, develop and grow relationships with appropriate client level contacts
• Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s
• Oversee partnership plan development recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
• Bring forward new ideas and opportunities to move your client’s business forward
• Oversee the development of go to market strategy, recommendations and POVs
• Manage the execution of all media negotiations for all National TV linear and alternative video including cinema and place-based channels
• Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
• Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives, including agency negotiations

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed