Senior Growth Marketing Manager

Acuity Insights

9d•$110,000 - $135,000•Remote

About The Position

Acuity Insights is entering a new stage of growth and is seeking a Senior Growth Marketing Manager to build the demand engine for its next phase. This role involves turning market opportunities into demand, with a foundation of existing campaigns, a webinar program, and improving data capabilities, but also significant room for innovation in areas like nurture programs and international demand generation. The position requires hands-on execution across strategy and execution, with a focus on understanding what drives qualified pipeline and revenue. The role is a full-time, 16-month fixed-term employment covering a parental leave, open to candidates across Canada, with a remote work arrangement. Thoughtful use of AI is encouraged to enhance campaign development, content repurposing, research, testing, and analysis.

Requirements

Owning B2B demand generation with accountability for qualified leads, pipeline, and commercial outcomes, ideally in SaaS or another complex B2B environment.
Personally designing, launching, measuring, and optimizing integrated campaigns across channels such as paid media, email, web, content, nurture, and virtual events.
Bringing a new product or meaningful product development to market and building demand around it.
Independently planning and executing webinars or other virtual events end to end, including content strategy, speaker sourcing, promotion, event flow, live execution, and post-event follow-up.
Using marketing and funnel data to evaluate performance, identify patterns, make investment decisions, and understand how marketing activity contributes to pipeline and revenue.
Building or significantly improving nurture programs, segmentation, automation flows, and recurring prospect communications using HubSpot or similar platforms.
Partnering closely with Sales and Product Marketing to turn customer, market, and product insight into effective demand-generation strategies.
Using AI meaningfully in your day-to-day marketing work to improve the quality, speed, analysis, or scale of what you produce.
Experience generating demand outside North America, particularly in Australia/New Zealand or the UK/Ireland, would be valuable.
Previous experience as the only Growth Marketer, or one of very few, is particularly relevant.
Canadian residency and valid work authorization.

Nice To Haves

Experience generating demand outside North America, particularly in Australia/New Zealand or the UK/Ireland.

Responsibilities

Set and run quarterly demand-generation plans, aligning Growth Marketing contributions with commercial priorities.
Identify target audiences and opportunities, select appropriate channels and tactics, and execute campaigns.
Measure campaign performance and use learnings to inform future strategies.
Translate product positioning, market insights, customer needs, and commercialization priorities into demand-generation strategies.
Architect, execute, and optimize integrated campaigns across paid media, email, web, content, and prospect communications.
Build on and own the end-to-end Growth Marketing motion for a webinar program.
Develop and evolve nurture programs with intentional journeys, triggers, and segmentation.
Analyze marketing and funnel data to understand contributions to qualified demand, pipeline, and revenue.
Establish stronger measurement rhythms, test targeting and messaging, and make data-informed investment decisions.
Apply AI practices to campaign development, research, content creation, nurture, experimentation, and analysis.
Develop and run a focused demand-generation pilot in a priority international market (e.g., Australia/New Zealand, UK/Ireland).
Collaborate with Sales, Business Development, Customer Success, Product Marketing, Marketing Operations, Creative, and RevOps teams.