Senior Growth Marketing Manager

Wander

7d•Remote

About The Position

WanderOS is seeking a Senior Growth Marketing Manager to lead the acquisition strategy for their hospitality tech platform. This role involves owning the end-to-end funnel for WanderOS, from discovery to sign-up, for property managers and vacation rental operators. The ideal candidate will be passionate about experimentation, funnel optimization, and driving down Customer Acquisition Cost (CAC) while increasing pipeline. WanderOS provides a conversion-optimized website builder, automated guest marketing, AI-powered distribution, and PMS integrations, aiming to make it effortless to feel at home anywhere. The company is a small, fast-paced team focused on building high-quality hospitality technology.

Requirements

5+ years in growth or performance marketing, ideally at a B2B SaaS company, with a track record of owning acquisition end to end.
Hands-on chops with paid channels (Google Ads, Meta, LinkedIn, or similar), SEO, and conversion rate optimization.
Strong analytical instincts: comfortable pulling and interpreting data (SQL a plus) to size opportunities, run experiments, and prove impact.
A track record of measurably moving acquisition and conversion metrics while keeping CAC in check.
Excellent, persuasive writing: craft messaging that sounds human, not robotic.
A self-starter who thrives in a fast-moving, high-craft team.

Nice To Haves

Experience in proptech, hospitality, travel, or vacation rentals.
Experience marketing to SMB or mid-market operators rather than consumers.
Familiarity with property management systems (PMS) or similar operator-facing software.

Responsibilities

Own growth marketing strategy and execution for WanderOS across paid acquisition (search, social, and display), SEO and organic, partnerships, and referral programs.
Build, launch, and continuously optimize landing pages, sign-up flows, and conversion funnels, running rigorous experiments that lower CAC and lift conversion at every step.
Manage and scale performance marketing budgets with a sharp eye on efficiency, attribution, and payback.
Develop messaging, offers, and creative that resonate with property managers and vacation rental operators.
Partner with Product and Sales to sharpen positioning, launch new features, and keep the pipeline full of the right customers.
Build and maintain dashboards for the KPIs that matter: traffic, conversion rate, CAC, qualified pipeline, and new customer growth.
Own and evolve the growth tech stack, including ad platforms, analytics, attribution, landing page tooling, and integrations with the CRM.