Senior Growth Marketing Manager

BetterSleep

5d•$125,000 - $155,000

About The Position

At BetterSleep, we're on a mission to help the world sleep better. With over 85 million downloads, we're one of the most trusted wellness apps globally, helping millions of people fall asleep, stay asleep, and wake up feeling restored. We're at an inflection point. We're transforming from a content-driven sleep app into a connected sleep-health platform, where design, personalization, and behavioral science come together to create meaningful change in how people experience sleep. This is a team that values speed, ownership, and thoughtful experimentation over doing things because they've always been done that way. We run continuous experimentation across our full channel mix. We're redefining how our marketing engine operates, we’re partnering closely with the Product team to drive LTV and not just installs, and we’re rethinking how a wellness app solves real-life problems. We're building a marketing organization that's deeply analytical, relentlessly curious, and willing to challenge assumptions in pursuit of better outcomes. We're backed by BetterHelp and Teladoc, which gives us the resources of a public company. But we operate with startup-level ownership and speed. You won't be pushing pixels through an approval chain. You'll be shaping how millions of people interact with their sleep, every night.

Requirements

BS/BA in marketing or any other relevant field preferred
8 years of experience in running mobile large-scale paid online user acquisition campaigns in performance-driven environment
Experience in Meta advertising and Google AdWords
Experience with web and app analytics tools such as AppsFlyer, Google Analytics, Omni, Sigma, or others
Data junkie and Excel wizard preferred
Collaborative, hard working, execution-oriented, eager to get results and succeed
Great grasp of numbers with love for data and analytics
Good sense of marketing, consumer interaction, usability and persuasion
Eager to stay in the loop on market trends, particularly around creative strategy
Tech-savvy; eager to incorporate AI workflows to improve efficiency
Excellent communication (oral and written), time management and organizational skills

Nice To Haves

Experience working with influencers or acting talent
Experience integrating ad accounts with Claude MCPs (or similar)

Responsibilities

Plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets
Develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution
Collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results
Support in making proactive investment recommendations
Proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; focus on shipping, not just ideating
Continually strive for higher volume and margins with ongoing optimization
Slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions
Collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation
Analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
Take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas
Enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.