Senior Growth Marketing Manager
About The Position
Formlabs is seeking a Growth Marketing Manager to lead marketing initiatives targeting both prospects and existing customers, aiming to foster customer loyalty through engaging campaigns and innovative strategies. This role will oversee the entire customer lifecycle, encompassing prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. The Growth Marketing Manager will be responsible for developing and implementing strategies that encourage repeat purchases and advocacy for Formlabs' 3D printing solutions. By utilizing data, insights, and creative marketing tactics, the goal is to enhance customer loyalty and maximize lifetime value through every interaction.
Requirements
- 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company.
- Strong analytical or technical skills.
- Strong ability to interpret data and translate insights into actionable marketing strategies.
- Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
- A creative mindset with a passion for designing innovative customer campaigns.
- A deep understanding of customer needs and a passion for creating exceptional experiences.
- Strong bias for action and ability to execute quickly.
- Strong curiosity about our customer base, product, and technology.
- Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify).
Responsibilities
- Develop and execute campaigns to drive customer engagement and purchases throughout the entire customer journey - from prospecting to loyal customer across web, email, and other channels.
- Design programs for key stages of the customer journey.
- Develop content and resources that empower customers to maximize the value of their Formlabs products, segmenting by different customer types, geos, etc. as needed.
- Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
- Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience and launches of new products.
- Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- Unlimited 3D prints
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
