Senior Growth Marketing Manager

Noom US•Princeton, NJ

1d•$134,000 - $175,000•Hybrid

About The Position

Noom is seeking a Senior Growth Marketing Manager to lead and scale its paid social program. This is a high-impact, hands-on role for a performance marketer capable of independently developing strategy, managing substantial media budgets, and making data-driven decisions based on key metrics like LTV and CAC. The role involves optimizing existing channels and creating paid social strategies for new Noom products and target audiences. The successful candidate will have significant ownership, collaborate closely with Creative, Growth Product, and Analytics teams, and regularly report performance and insights to senior leadership and C-suite executives.

Requirements

Deep, hands-on paid social experience within a direct-to-consumer, ecommerce, or similarly performance-focused business.
Advanced knowledge of Meta and experience with additional platforms such as Pinterest, Snapchat, Reddit, Youtube, and TikTok.
Strong command of direct-response marketing, including CAC, LTV, conversion, incrementality, and performance optimization.
Experience managing meaningful media budgets and using approaches such as marketing mix modeling or multi-touch attribution to inform investment decisions.
A proactive, independent operator who can set direction, anticipate next steps, and effectively partner across the organization.
A confident communicator who can translate complex performance insights for senior and C-suite leaders, with some experience managing or mentoring others.

Responsibilities

Own paid social strategy, execution, optimization, and budget allocation across Meta, Pinterest, Snapchat, and Reddit, managing over $100K in monthly spend.
Improve customer acquisition and LTV-to-CAC performance through structured experimentation, measurement, and channel optimization.
Identify opportunities to scale existing channels and test new platforms, audiences, creative approaches, and campaign structures.
Build paid social strategies for new Noom products and translate business objectives into actionable acquisition plans.
Partner with Creative, Growth Product, and Analytics to improve campaign performance across the full customer journey.
Communicate insights and recommendations to senior leaders while independently driving cross-functional workstreams forward.