Senior Growth Marketing Manager

Noom • Princeton, NY

7d • Hybrid

About The Position

Noom's Growth Marketing team helps introduce millions of people to products that support healthier, longer lives. We combine creative thinking, rigorous measurement, and rapid experimentation to efficiently acquire customers and unlock new opportunities for growth. We work closely with teams across Noom to translate customer insights into high-performing campaigns and experiences. We’re looking for a Senior Growth Marketing Manager to own and scale Noom’s paid social program. This is a highly visible, hands-on role for an experienced performance marketer who can independently set strategy, manage significant media investment, and make data-driven decisions based on metrics such as LTV, CAC, and incrementality. You’ll optimize established channels while also building paid social strategies for new Noom products and audiences. You’ll have meaningful ownership over a growing area of Noom’s portfolio, partnering closely with Creative, Growth Product, and Analytics and regularly communicating performance, insights, and recommendations to senior and C-suite leaders.

Requirements

• Deep, hands-on paid social experience within a direct-to-consumer, ecommerce, or similarly performance-focused business.
• Advanced knowledge of Meta and experience with additional platforms such as Pinterest, Snapchat, Reddit, Youtube, and TikTok.
• Strong command of direct-response marketing, including CAC, LTV, conversion, incrementality, and performance optimization.
• Experience managing meaningful media budgets and using approaches such as marketing mix modeling or multi-touch attribution to inform investment decisions.
• A proactive, independent operator who can set direction, anticipate next steps, and effectively partner across the organization.
• A confident communicator who can translate complex performance insights for senior and C-suite leaders, with some experience managing or mentoring others.

Responsibilities

• Own paid social strategy, execution, optimization, and budget allocation across Meta, Pinterest, Snapchat, and Reddit, managing more than $100K in monthly spend.
• Improve customer acquisition and LTV-to-CAC performance through structured experimentation, measurement, and channel optimization.
• Identify opportunities to scale existing channels and test new platforms, audiences, creative approaches, and campaign structures.
• Build paid social strategies for new Noom products and translate business objectives into actionable acquisition plans.
• Partner with Creative, Growth Product, and Analytics to improve campaign performance across the full customer journey.
• Communicate insights and recommendations to senior leaders while independently driving cross-functional workstreams forward.

Benefits

• 401(k) with company match
• Paid holidays
• Generous time off
• Summer Fridays
• Company-wide Summer Break week
• Access to top-tier medical plans for you and your family, including a premium-free plan option
• Dental insurance
• Vision insurance
• Life insurance
• Paid parental leave
• Stock awards
• Performance-based bonus
• Exclusive access to Noom's products

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed