Senior Growth Marketing Manager

Vasion•Lehi, UT

10d•Hybrid

About The Position

Vasion is seeking a Senior Growth Marketing Manager to join their growing team. The company is dedicated to making digital transformation accessible by offering an affordable, integrated SaaS solution that streamlines business operations. Vasion provides a flexible work environment for its global workforce, with options at its headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah. This is a hands-on role focused on executing account-based marketing (ABM) strategies and campaigns for priority verticals. The Senior Growth Marketing Manager will work cross-functionally with Content, Web, Design, Marketing Operations, and Sales teams to achieve pipeline goals. The role is embedded within the Growth Marketing organization and will directly contribute to generating pipeline for strategic market segments.

Requirements

6–8 years in B2B demand generation or growth marketing, with at least 2–3 years of hands-on ABM campaign experience
Experience executing ABM campaigns – comfortable with targeting, audience segmentation, asset coordination, and performance reporting
Vertical marketing experience in one or more of the following: Healthcare, Government, Financial Services, or Manufacturing (with the ability to tailor messaging and campaigns by segment)
Proven ability to work closely with Sales teams (ideally in a POD or aligned model) with strong instincts for translating Sales priorities into marketing action
Hands-on experience with Influ2 or a similar person-based advertising platform; familiarity with how to integrate it into a broader ABM motion
Familiarity with a marketing automation tool (Marketo preferred)
Strong cross-functional instincts – you work well with Product Marketing, MOps, Design, Content, and Sales and know how to move projects forward through collaboration
Organized and detail-oriented; can manage multiple campaigns simultaneously without dropping handoffs
Clear communicator – comfortable writing briefs, presenting campaign plans, and coordinating across teams

Responsibilities

Own end-to-end execution of multi-touch ABM campaigns (1:1, 1:few, 1:many) across priority verticals: hands-on building, launching, and optimizing from targeting through pipeline contribution
Build and run vertical-specific campaigns with a deep understanding of segment personas, pain points, and competitive landscape
Partner with Content, Web, Design, and MOps to develop assets, landing pages, nurture programs, and audience segments; translate plans into clear briefs and keep execution on track
Serve as the marketing counterpart to Sales vertical PODs, aligning on account prioritization, campaign plays, and pipeline coverage
Maintain and refine target account lists with Sales PODs and RevOps using intent data and firmographic signals
Own campaign calendar management for assigned verticals — planning, sequencing, and flagging conflicts with other programs
Develop and maintain campaign briefs, including audience, messaging, channel mix, and success criteria before every launch
Build and maintain campaign dashboards to give Sales and leadership visibility into account engagement and pipeline influence
Track ABM performance metrics and surface insights and recommendations to the Director of Growth Marketing regularly
Contribute to quarterly business reviews with pipeline attribution data tied to ABM activity

Benefits

Flexible work environment
Discretionary vacation bonus
Flexible paid time off
Paid parental leave
Competitive pay
A full suite of traditional benefits
Training/Advancement opportunities
401k with company-match
Mental health wellness support
Financial wellness education
Company-contributed HSA
Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch