Senior Growth Marketing Manager - Financial Services

Fabric • New York, NY

17h • Hybrid

About The Position

Fabric by Gerber Life is a financial technology company focused on making life insurance and family financial planning simple and accessible. The company emphasizes customer-centricity, humane software design, and continuous personal growth through learning from mistakes. This Senior Growth Marketing Manager role is responsible for the strategy and execution of growth initiatives for their core financial services product. The position requires partnership with internal teams and external agencies to drive user acquisition. The role reports to Fabric’s Director of Growth. While the position is hybrid, it requires regular travel (1-2 times per month) to the New York offices.

Requirements

• 3-5 years of experience managing a broad set of customer acquisition channels.
• Strong experience managing paid acquisition channels and optimizing funnels to improve conversion.
• Proven track record driving growth for consumer technology, fintech, subscription, marketplace, or mobile app businesses.
• Previous or current experience working hands-on campaign management on Google or Meta.
• Deep understanding of growth metrics, attribution, experimentation, and marketing analytics.
• Advanced analytical skills and comfort working with data to make decisions.
• Experience working cross-functionally with Product, Analytics, Design, and Engineering teams.
• Drive, a strong work ethic, and the ability to multitask effectively in a remote setting.

Nice To Haves

• Experience in consumer fintech, investing, banking, family-focused products, or personal finance.
• Experience of successful execution across a mix of digital and non-digital channels.
• A deep understanding of our Ideal Customer Profile.
• Experience working with Compliance and Legal review processes for marketing material.
• Demonstrated impact working with and managing agency partners.

Responsibilities

• Own growth metrics for the core financial services product.
• Improve acquisition funnel efficiency from visit through account opening by leading landing page and funnel testing, strengthening measurement and attribution, and partnering cross-functionally to increase conversion and activation rates.
• Build and scale a high-performing creative testing engine by managing creative production, UGC, compliance workflows, testing roadmaps, and insight sharing to continuously improve marketing performance.
• Identify, test, and scale new customer acquisition channels by developing structured experimentation plans, evaluating performance, and establishing repeatable playbooks for long-term growth.

Benefits

• Opportunity to shape the growth trajectory of a rapidly growing consumer fintech product.
• Part of an agile, fast-moving team with the financial backing of an established organization structure.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed