Senior Growth Manager, New Products
About The Position
The Senior Growth Manager, New Products owns go-to-market strategy and growth for a new product line at Verkada, with a strong emphasis on marketing and direct revenue impact. The role identifies the product’s key growth levers, develops a growth strategy, and designs and executes campaigns and experiments to generate pipeline and revenue. The manager works with dedicated sales and engineering resources and partners across marketing, product management, and sales to scale growth efforts. Each product line remains with the New Products team until it reaches $100 million in annual bookings, after which it transitions to an operationalized business unit and the manager moves on to another product. This entrepreneurial role offers ownership of a new product’s business operations and is intended for someone who can contribute to pipeline generation from day one and grow into a cross-functional leader.
Requirements
- At least 6 years of work experience.
- Bachelor’s degree.
- Strong quantitative and analytical skills, including experience with SQL and Excel.
- Curiosity, creativity, and persistence in solving problems.
- Strong project management and organizational skills, with attention to detail.
- Ability to work cross-functionally and prioritize multiple initiatives involving varied stakeholders.
- Ambition and drive to be a top performer.
- Willingness to take a hands-on approach.
- Independent authorization to work in the United States; Verkada cannot sponsor or assume sponsorship of an employment visa for this role.
Nice To Haves
- Experience as a founder.
- Experience as a product leader at a large technology company, with an interest in growth marketing and making an impact at a faster pace.
- Experience as an early-stage startup employee.
Responsibilities
- Own go-to-market strategy and growth for an assigned new product, with a heavy emphasis on marketing.
- Identify the product’s key growth levers and develop a strategy to unlock and drive growth.
- Develop and execute innovative marketing experiments and campaigns that generate revenue.
- Test experimental campaigns and improve their efficiency as they scale.
- Work with the sales team to convert growth efforts into qualified opportunities further down the funnel.
- Analyze and optimize lower-funnel metrics to improve campaign return on investment.
- Partner with Product Management to develop and drive growth strategy.
- Coordinate cross-functionally with the CMO, Growth Marketing, Product Marketing, Product Management, Sales, and other stakeholders.
- Build and own a new product’s business operations.
Benefits
- Healthcare programs tailored to employees’ personal health and financial well-being needs.
- Employee premiums are 100% covered under at least one health plan, and family premiums are 80% covered under all plans.
- Nationwide medical, vision, and dental coverage.
- Health Savings Account with annual employer contributions.
- Flexible Spending Account with tax-saving options.
- Expanded mental health support.
- Paid parental leave.
- Fertility benefits and a fertility stipend.
- Paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.
- Professional development stipend.
- Wellness and fitness benefits.
- Healthy lunches provided daily.
- Commuter benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
