Sr. Manager, Product Marketing- New Products
About The Position
This role offers a unique opportunity to build a product marketing function from the ground up. Hippo, a leader in consumer home insurance innovation, is establishing a product marketing discipline to bring new innovations to market. The successful candidate will define this function, its processes, and its deliverables. The initial focus will be on Hippo+, a new bundled home protection offering and a core component of Hippo's 2027 growth strategy. This role involves defining the go-to-market strategy, including persona definition, competitive positioning, sales enablement, and launch readiness. The position requires cross-functional collaboration with product, insurance, legal, and sales teams, and involves directing a portion of the agile workforce responsible for product development. This role is positioned at the intersection of product, marketing, and sales, offering significant authority, visibility, and the chance to build impactful products. The individual will establish product marketing frameworks, connections, and evaluation models for all future Hippo products, leveraging learnings from the initial launch to shape the company's new product introduction process.
Requirements
- 8+ years of D2C product marketing experience, ideally within fintech, insurance, or a similarly regulated consumer category, with a proven track record of thriving in complex environments
- A builder's mindset-you've owned positioning and launch readiness end to end, not just executed someone else's playbook
- Experience getting excellent work out of people who don't report to you--agency, contract, or flexible- resource teams you scoped, directed, and held to a standard
- Appetite for building the system, not just the deliverable--you have created process and frameworks where none existed and that energizes rather than drains you
- Sharp judgement on messaging in regulated environments where legal review and partner approvals are part of the process, not an obstacle
- A track record of building sales enablement content that actually moves conversion metrics
- A natural collaborator who can work across Legal, Insurance Product, Sales, and external partners without losing momentum
- Fluency with AI tools to accelerate competitive intelligence, content creation, and research synthesis--you know how to use the best tools available to do more with less
Responsibilities
- Own positioning and message hierarchy for the Hippo product, including the insurance-plus-warranty category
- Define, refine, and maintain target personas, grounded in customer voice, data and research synthesis
- Lead competitive intelligence across the insurance-and-warranty category, tracking competitor filings, pricing moves, and positioning changes
- Build and maintain sales enablement content including battlecards, objection handling guides, one-pagers, and state-specific plan descriptions in partnership with Cinch
- Develop and manage the pre-approved language library that governs what we say and how we sell Hippo products
- Own launch readiness by state, partnering with Legal, Insurance Product, and Sales to ensure agents are equipped to sell a bundled product with Cinch coverage components
- Drive product team alignment across marketing, including critical inputs on website, agent sales funnel, and marketing data collection
- Lead marketing experimentation and optimization in support of the Hippo+ learning agenda
- Direct a significant portion of Hippo's agile workforce — the specialists, agencies, and partners bringing Hippo products to life — scoping engagements, setting quality standards, and keeping the work aligned to the go-to-market plan
- Build the durable product marketing foundation: the frameworks, templates, evaluation criteria, and stage gates that future Hippo product launches will run on
- Deliver against hard phase gates: documented target persona and pricing risk identification by December 31, 2026; personas, state-prioritization model, and rebuilt creative locked by end of Q1 2027
Benefits
- Multiple medical plans to choose from
- 100% employer covered dental & vision plans for our team members and their families
- 401(k)-retirement plan
- Short & long-term disability
- Employer-paid life insurance
- Flexible Spending Accounts (FSA) for health and dependent care
- Employee Assistance Program (EAP)
- Equity compensation
- Training and internal career growth opportunities
- Flexible Time Off
- 12 weeks of parental leave for primary and secondary caregivers
- Snacks and drinks available
- Catered lunches for onsite employees
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
