Sr Graphic Designer

Authority Brands • Atlanta, GA

6d

About The Position

The Senior Graphic Designer is a lead creative role responsible for conceptualizing, building, and driving visual identity strategies and major creative campaigns across company brand properties. Reporting to the Creative Director, this position translates high-level business objectives into brand concepts, design systems, and multi-channel asset frameworks to elevate brand aesthetics. The role acts as a creative director on key initiatives, provides technical guidance and mentorship to junior graphic designers, and enforces quality control across internal and agency-produced visual work. It bridges visual storytelling, user experience principles, and strategic brand vision to support engagement, authority, and revenue growth.

The position leads visual ideation and execution for major marketing initiatives, governs brand systems and guidelines, collaborates with marketing, web, and product teams, and directs external creative and production partners. It also monitors emerging design technologies and trends and incorporates relevant innovations into internal creative processes.

Requirements

• 5–8+ years of progressive graphic design experience, with a portfolio showcasing multi-channel campaigns, visual identity systems, and lead-generation creative.
• Bachelor’s or Master’s degree in Graphic Design, Fine Arts, Visual Communications, or equivalent practical experience.
• Master-level proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and After Effects.
• Strong working knowledge of UI/UX prototyping tools such as Figma and Adobe XD, and web design frameworks.
• Advanced knowledge of print production, paper stocks, press checks, color management (Pantone/CMYK), digital display specifications, and responsive UI design principles.
• Exceptional presentation, storytelling, and cross-functional leadership skills, with a proven track record of pitching and executing creative concepts for executive stakeholders.

Responsibilities

• Lead visual ideation and design execution for high-stakes marketing initiatives, rebrands, product and service launches, national campaigns, and executive presentation materials.
• Design, expand, and govern brand style guides, design systems, and visual identity standards across multi-brand enterprise properties.
• Review, critique, and approve visual work produced by graphic designers and external agency partners; mentor junior team members in technical execution and conceptual thinking.
• Partner with Brand Marketing, Performance Marketing, SEO/WebOps, and Product leadership to translate strategic briefs into visual campaigns and high-converting user experiences.
• Direct external agencies, freelance illustrators, motion designers, and print production vendors; manage color proofs, press checks, and specialized prepress workflows.
• Monitor emerging design technologies, generative visual tools, motion trends, and digital UI/UX frameworks, incorporating innovations into internal creative SOPs.
• Drive campaign conversion efficiency and brand lift through creative work.
• Maintain quality control across press runs, final production files, and digital campaign rollouts.
• Support development of junior design staff and streamline creative request approval workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior