Senior Google Media Buyer

Brand Bolt•Denver, CO

2d•Remote

About The Position

Brand Bolt is seeking a senior, hands-on Google Ads media buyer to own and scale paid acquisition across established direct-to-consumer ecommerce brands. This role involves personally building, launching, optimizing, troubleshooting, and scaling campaigns within Google Ads. The ideal candidate will have operated at a significant scale, understand direct-response ecommerce, and be able to translate performance data into actionable insights across media, creative, and funnels. This position requires a blend of deep platform expertise and strong commercial judgment to make strategic decisions regarding scaling, testing, and identifying performance issues within the broader marketing funnel.

Requirements

Deep, current, hands-on expertise in Google Ads across Search, Shopping, Performance Max, YouTube, Demand Gen, and Display.
Proven experience personally managing and scaling at least $500,000 per month in Google Ads spend. Experience above $1 million per month is strongly preferred.
A strong track record running purchase-focused campaigns for direct-to-consumer ecommerce brands—not primarily lead generation, local businesses, or B2B.
Strong understanding of direct-response economics and the relationship between acquisition cost, conversion rate, average order value, customer value, revenue, and profitability.
Advanced knowledge of campaign structure, Smart Bidding, budget allocation, keyword and search-term strategy, audience strategy, creative testing, and profitable scaling.
The ability to distinguish between media, creative, offer, landing-page, and tracking problems—and recommend the right next action.
Strong creative instincts and the ability to turn campaign data into useful briefs and testable ideas.
Comfort working across Google Ads, analytics platforms, and internal reporting sources while partnering with specialists on technical implementation.
Excellent analytical judgment, attention to detail, organization, and written communication.
A proactive operating style: you identify problems and opportunities early, take ownership, and do not wait to be told what to optimize.
Fluent professional English and the ability to maintain meaningful overlap with US business hours.

Nice To Haves

Experience in health, wellness, beauty, skincare, or supplements is strongly preferred, but exceptional ecommerce experience in another consumer category will be considered.

Responsibilities

Own the day-to-day strategy, execution, optimization, and scaling of Google Ads campaigns across Search, Shopping, Performance Max, YouTube, Demand Gen, Display, remarketing, and other relevant Google campaign types.
Build and maintain effective account and campaign structures, including keyword strategy, search-term analysis, match types, negative keywords, audiences, bidding strategies, budgets, and creative assets.
Monitor performance and budget pacing closely, making fast, well-reasoned decisions to improve efficiency and unlock additional scale.
Develop structured testing plans across campaign types, bidding strategies, audiences, creative, offers, and landing pages.
Analyze performance beyond the ad platform, using the full customer journey to diagnose problems and identify growth opportunities.
Translate performance data into clear creative direction, including new angles, hooks, concepts, formats, and briefs for copywriters, designers, and video editors.
Partner closely with creative and conversion teams to improve the connection between the ad, landing page, offer, and checkout experience.
Work with analytics and technical teams to validate reporting, resolve data discrepancies, and ensure campaigns are optimizing toward reliable conversion data.
Oversee Shopping and Performance Max execution, including campaign structure, asset-group strategy, audience signals, and collaboration with the team responsible for Merchant Center and product feeds.
Maintain clean, organized accounts and document major tests, decisions, results, and learnings.
Communicate performance, insights, risks, and next steps clearly to the broader marketing team.
Stay current on Google Ads product changes, automation, bidding developments, AI capabilities, and emerging acquisition opportunities.