Senior Google Ads Buyer, DTC eCommerce (Remote)

Sweat Pants Agency

4d•Remote

About The Position

This role is for a marketer who can distinguish between created and harvested demand and prove it. The agency works with approximately 50 DTC and eCommerce brands, with 20-25 of them utilizing paid media. They spend $6-9M monthly on Meta and $1-2M monthly on Google. The agency has been instrumental in the growth of two INC #1 fastest-growing brands from their inception. The successful candidate will be responsible for managing a portfolio of Google Ads accounts end-to-end, acting as the primary account manager and client contact. This includes direct client communication, writing updates, leading calls, and defending strategic decisions. The role emphasizes ownership of the entire funnel, from feed management and campaign execution (Search, Shopping, PMax, Demand Gen, YouTube) to landing page performance and conversion tracking. The agency utilizes a unique approach involving custom-built landing pages and A/B testing before client theme integration. Candidates are expected to have a strong opinion on attribution and optimize towards NC-CPA and NC-ROAS, with a willingness to turn off brand search to measure incremental impact and run geo holdouts. The position is fully remote, with the only requirement being availability for client calls during US Eastern business hours. Performance is judged on output, not hours worked.

Requirements

Proven hands-on experience managing Google Ads with significant spend on DTC and eCommerce.
Ability to demonstrate results with specific metrics like CPA, ROAS, and revenue, and explain the changes made to achieve them.
Expertise in Shopping and PMax campaigns, not just search.
Fluency across the entire Google Ads stack: Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
AI native with the ability to build and ship landing pages using AI tools like Claude.
Native or near-native English communication skills for client interactions, including explaining strategies, selling ideas, pushing back on client requests, and proactively raising issues.
Skepticism towards own numbers, prioritizing incremental measurement (e.g., holdouts) over dashboard protection.
Ability to work US Eastern business hours for client calls.
Experience with Meta Ads is a plus.

Nice To Haves

Bing Ads experience.
Experience building or operating a Shopify store.
Experience running Meta Ads at significant spend.

Responsibilities

Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
Manage client relationships with no intermediary account manager.
Present results, plans, and reasoning to clients, and address issues when performance falters.
Conduct thorough audits of accounts before making changes, including campaign structure, keywords, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.
Create and present Loom videos to clients detailing audit findings.
Manage brand and non-brand campaigns as distinct business entities, reporting them separately.
Understand and manage PMax, ensuring optimization is based on incremental CAC and separating branded volume.
Control Google's automation features like auto-applied recommendations, assets, and sitelinks.
Manage Google Merchant Center, including hygiene, product titles, disapprovals, and promotions, and their impact on Shopping and PMax delivery.
Own conversion tracking, including GA4, GTM, Shopify goal imports, raw Google Ads tags, enhanced conversions, and offline conversion imports.
Diagnose and fix bottlenecks in the funnel, including creative, offer, AOV, landing page, checkout, and tracking.
Build necessary assets for accounts, such as landing pages, scripts, and reporting tools, to remove constraints.
Utilize AI tools for building and shipping landing pages.